Intro A Good Landing Page
Instapage is a software dedicated to helping you create better landing pages. A Good Landing Page
The first thing you Want to know is that it’s 100% Devoted to landing Landing and pages pages only.
Like the other good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive webpages
Publish webpages quickly
A fresh user interface
accessibility to specialist stock images
But those are just a few of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can adjust the fonts, colours, and designs to match your current site or advertising materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be within the page. With it, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to drag your components to, you can put them anywhere on the page you prefer.
As you drag your components to different places, Instapage will display Guidelines to help you distance and align all elements accordingly.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between desktop and mobile view to make sure everything is optimized and placed accordingly across all devices.
If need be, you can also edit your webpage straight from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the process of creating a landing page.
When you initially log into, you’ll find a list of All of the landing pages You’ve created. If this is the first, naturally, you won’t have a lot to pull out of here.
Instead, choose Create a Standard Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic path to go if you are designing a webpage especially for mobile usage. These are made to load incredibly quickly, but you’ll get this choice if you are signed up for the Enterprise program.
For our purposes, we are going with a template.
When You Decide to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 choices, to be precise.
To make it easier, you can filter out the templates by specific types Based upon the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and thank you page. A Good Landing Page
Post Your Landing Page
When you are ready to print your page, you have a couple choices.
You can print it
A custom domain
A demo page
A custom domain is really self-explanatory. Just enter in the domain name You would like to publish to. But remember, that one does need a modest technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and wish to publish your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as simple. Select the option and your Facebook webpage, and it’ll publish.
Or, if you want a full demo of your page until it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage Includes a few additional features that help separate from The other applications out there.
Included in these are:
Instablocks — these are useful for times when you need to create multiple landing pages, but don’t want to change the style of the webpage. Rather than recreating your complete page, it is going to save your elements for you to be reused. You will have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that provides you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the webpage. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you want to examine unique components of your page, it is possible to divide test using Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control variant and others will observe the variation. Information about how each performs will be kept on your Instapage analytics department.
Analytics And Reporting
Obviously, no leading marketing software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage Is It Permits You to set up Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals segment, you can set specific goals to monitor in Your own analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you page is pushed Live, you will discover details about your webpage’s conversion rate based on the goals you set.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the traffic split between both test variations here.
You will also find a section that gathers information on the prospects each Page has collected.
Obviously, Instapage is not without its flaws, and it falls somewhat short Of its competitors in these areas:
The big one: price. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
may have additional information, such as high performing webpages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Excellent customer service and help attributes
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month also comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the match for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the basic Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which may help your overall conversion rate later on.
All in all, Instapage is a great option for People Who need to place Together fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help guide your production and strategy, and conversion goal monitoring will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, you can not go wrong with Instapage. A Good Landing Page