Introduction Awesome Landing Pages
Instapage is a software dedicated to helping you produce better landing pages. Awesome Landing Pages
The first thing you need to know is that it is 100% dedicated to landing Landing and pages pages only.
Like another good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive pages
Publish webpages fast
A clean user interface
accessibility to professional stock images
But these are only a few of the highlights. Let us dig into what makes Instapage so great at what it does.
Once you’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and layouts to match your current site or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the page. Using it, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to haul your components to, you can place them anywhere on the page you like.
As you drag your elements to different places, Instapage will display Guidelines that will assist you distance and align all elements accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to make sure everything is optimized and placed accordingly across all of the devices.
If need be, you can even edit your webpage straight from the cell view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
If you initially log into, you’ll find a listing of all the landing pages You’ve created. If this is your first, obviously, you won’t have a lot to pull out of here.
Rather, select Create a Standard Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and Might be a Fantastic route to go if you are designing a webpage especially for mobile use. All these are designed to load incredibly quickly, but you are going to get this choice if you are signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 options, to be precise.
To make it easier, it is possible to filter the templates by particular types Depending upon the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Awesome Landing Pages
Publish Your Landing Page
When you are ready to print your page, you have a couple choices.
You can print it
A custom domain
A demonstration page
A customized domain name is pretty self-explanatory. Just enter in the domain name You would love to print to. But beware, this one does require a little technical know-how. Fortunately, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it will publish.
Or, If You Would like a Complete presentation of your page until it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from The other applications on the market.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but don’t wish to change the fashion of the page. As opposed to recreating your complete webpage, it is going to save your elements for you to be reused. You’ll have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a very cool analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the webpage. Notice: heatmaps are only available with the Optimizer program
A/B testing — In case you want to test different components of your page, it is possible to divide test utilizing Instapage. Just copy your main copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller version and others are going to observe the variant. Information on how each performs will be kept on your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The neat thing about Instapage Is It allows you to set up Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set Certain goals to monitor in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you’ll discover information about your webpage’s conversion rate depending on the goals you set.
This is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the visitors split between both test versions here.
You’ll also find a section that collects information on the prospects each Page has accumulated.
Naturally, Instapage isn’t without its defects, and it falls a bit short Of its competitors in these areas:
The big one: cost. Instapage is significantly more expensive than many of its rivals
Advanced features only available with costlier plans
may have more analytics, such as high performing pages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Great customer support and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the Fundamental Core program for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a great option for those who need to place Together fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help direct your creation and strategy, and conversion goal tracking will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, you can not go wrong with Instapage. Awesome Landing Pages