Introduction B2B Email Marketing Platform
If I asked you to name an email Marketing tool, what would you say? B2B Email Marketing Platform
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing has been Dominated by the same large players for the last decade. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring B2B Email Marketing Platform
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, site, Business, address, company size, list size and also the type of content you intend to send.
Then, you need to confirm your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply ask which email is associated to that domain in order that they could email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you are a good match for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and play with the features, but you won’t be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We’ll get to automations soon, don’t worry.)
But if it is a new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the option of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few added choices, most of these will follow The same step-by-step procedure of a standard effort.
So let’s walk you through it.
Once you click to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Types of content to your email, including videos, product columns, and social links.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to choose your classes or sections.
The tab also allows you To build segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? B2B Email Marketing Platform
Handling Your Subscribers
Having granular control over your subscribers is arguably among The most important aspects of any email marketing software today.
Because highly personalized campaigns Are Essential if You’re searching to increase opens, clicks, and, above all, your conversions.
And while most providers allow you to”label” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they meet the Specified principles, and are automatically inserted or removed accordingly.
Here is what setting up a rule looks like:
Notice the way you can even blend Principles, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — that we will get into in a minute — and they have no value aside from what you call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers together according to a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as title, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field information in distinct columns… or may easily add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much to the shape Things here because I have an entire section on that below, but this is the approach I would recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important that you understand that this is a feature you can use.
Overall, it is reasonable to state MailerLite has their contributor Management and personalization features on stage. B2B Email Marketing Platform
If you are not impressed by what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great foundation to work from if, like most people, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is better than some dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to display it on particular pages.
Despite starting off super basic, the form designer lets you To customize everything in the kind style, fields, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, such as adding additional fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded form and prevents users .
Last but surely not least, you Can assess how your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic base to work from and the editor is just as easy to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup forms.
And, as before, you can play the styling options to get it Matched up with your own branding.
Last, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you special coverage for that effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted with your mails compared to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found these to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than sufficient to meet their demands.
What is email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can’t be said for every email marketing program.
After setting your trigger, you can Start adding steps to your workflow.
These steps can be anything from sending an email, including a Delay, a conditional split, or an act, such as moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It is just much less effective…. yet.
Another question of efficacy here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, so it’s possible to get an idea of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s actually much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will probably find that this downgrade in performance.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s 1 Kind of automation You will not find in MailerLite, also I think that it’s important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with all the webpages on your website.
This kind of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. B2B Email Marketing Platform
The cost of MailerLite is among the tools largest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it is still an wonderful alternative for those starting out.
And what about the premium programs?
It turns out, at approximately half of the Price of this rivalry generally, MailerLite is by far among the least expensive options available on the market. Plus, if you are ready to pay yearly, you are also able to get a much better discount.
In fact, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of the email advertising tools The (very crowded) industry in recent decades, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the remarks. B2B Email Marketing Platform