Intro B2B Email Marketing Subject Lines
When I asked you to name an email Marketing instrument, what would you say? B2B Email Marketing Subject Lines
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing continues to be Dominated by the identical large players for the previous decade. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring B2B Email Marketing Subject Lines
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, site, Industry, address, business size, list size and also the kind of content you plan to send.
Then, you need to verify your Site (or domain ).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is associated to this domain so they could email you a confirmation link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a fantastic match for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and play with the attributes, but you will not be able to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these steps aren’t ideal for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email advertising.
(We will get to automations soon, do not worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the choice of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added options, most of these will follow Exactly the exact same step-by-step procedure of a normal campaign.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among the pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of content to your email, including videos, product columns, and societal connections.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ options where you are able to select your groups or segments.
The tab also allows you To build segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? B2B Email Marketing Subject Lines
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential facets of any email marketing software now.
Because highly personalized campaigns are necessary if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”tag” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they fulfill the Specified rules, and are automatically inserted or eliminated so.
Here’s what setting up a rule looks like:
Notice how you can also combine Rules, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or via an Automation principle — which we will get to in a moment — and they don’t have any value aside from what you call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors together based on a frequent denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field data in distinct columns… or may simply add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much into the shape Stuff here because I have a whole section on this below, but this is the approach I would recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field data from new Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important that you know that this is a feature you can use.
Overall, it is fair to state MailerLite has their subscriber Direction and personalization features on point. B2B Email Marketing Subject Lines
If you’re not impressed by what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a fantastic base to work from if, like most of us, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on particular pages.
Despite beginning super basic, the form designer lets you To personalize everything from the kind style, fields, background, name, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To envision your own backup in real-time.
It would have been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, such as adding additional fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess how your form screens on mobile by switching the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic foundation to work from and the editor is just as simple to use with this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can perform the styling options to get it Matched with your branding.
Last, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so You can see your subscribers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, even although I found to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than sufficient to fulfill their needs.
What is email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve ever used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for each and every email advertising program.
After establishing your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a bubble break, or an action, like transferring a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s simply much less effective…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending options.
Finally, your email address will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation cube, so it’s possible to get an idea of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s really much faster than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you will probably find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, also I think it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with the webpages on your site.
This Sort of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. B2B Email Marketing Subject Lines
The Price of MailerLite is one of the tools largest Selling points, and let us face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it’s still an amazing option for those starting out.
And what about the top plans?
It turns out, at around half of the Price of the competition on average, MailerLite is by far among the cheapest options on the market. Plus, if you’re willing to pay annually, you can also get a much better discount.
In Reality, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those few marketing tools The (very crowded) sector in the last couple of years, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the comments. B2B Email Marketing Subject Lines