Overview Basic Landing Page
Instapage is a program dedicated to helping you produce better landing pages. Basic Landing Page
The first thing you need to know is that it’s 100 percent Devoted to landing Pages and landing pages only.
Like the other great’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish webpages quickly
A fresh user interface
Access to professional stock images
But these are just a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best around, and with it you can adjust the fonts, colors, and layouts to match your current site or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the page. With this, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to drag your components to, you can place them anywhere on the page you prefer.
As you drag your elements to various areas, Instapage will exhibit Guidelines to help you space and align all elements so.
And, because using a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to make sure everything is placed and optimized so across all devices.
If need be, you could also edit your webpage straight from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log in, you’ll find a listing of all the landing pages You’ve created. If this is your first, naturally, you won’t have a lot to pull from here.
Instead, select Create a Normal Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP pages are designed for mobile, and Might be a Good path to go if you’re designing a webpage especially for mobile use. These are designed to load incredibly fast, but you’ll find this choice if you’re signed up for the Enterprise program.
For our purposes, we are going using a template.
When you choose to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 choices, to be precise.
To make it easier, you can filter the templates by particular types Depending on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and thank you page. Basic Landing Page
Post Your Landing Page
When you are ready to print your webpage, you have a few choices.
You can publish it
A Customized domain
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain name You’d love to publish to. But remember, that one does require a modest technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and want to print your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it will publish.
Or, if you want a Complete demo of your page until it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few added features that assist separate from The other software out there.
Instablocks — these are useful for times when you have to create multiple landing pages, but do not want to modify the fashion of the webpage. As opposed to recreating your entire page, it is going to save your components for you to be reused. You will have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a very cool analytics attribute that provides you insight into how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — If you would like to test different components of your page, you can divide test using Instapage. Just copy your primary copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller version and others are going to see the variant. Info about how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Of course, no top Advertising software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The neat thing about Instapage is that it allows you to set up Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals section, you can set specific goals to track in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you page is pushed Live, you will discover information about your webpage’s conversion rate depending on the targets you establish.
That is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the traffic split between the two test variations here.
You will also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these areas:
The large one: price. Instapage is significantly more expensive than most of its rivals
Advanced features only available with more expensive plans
Could have more information, such as high performing webpages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer support and help features
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the basic Core program for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate in the future.
All in all, Instapage is a great option for People Who need to put Jointly fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its additional features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help direct your production and plan, and conversion goal tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Basic Landing Page