Introduction Benefits Of Email Marketing
When I asked you to name an email Marketing instrument, what would you say? Benefits Of Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing has been Dominated by the identical big players for the last decade. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be ripping MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Benefits Of Email Marketing
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, site, Business, address, business size, record size and even the type of material you intend to send.
Then, you need to confirm your Site (or domain name).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a verification link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you are a fantastic match for their service.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the features, but you won’t be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures are not ideal for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We’ll get to automations soon, do not worry.)
But if it is a new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the option of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few additional choices, the Majority of these will follow Exactly the same step-by-step procedure of a normal campaign.
So let us walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is a little on the low side, but the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Types of content to your email, including videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you can select your classes or sections.
The advanced tab also allows you To develop segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Benefits Of Email Marketing
Managing Your Clients
Possessing granular control over your readers is arguably among The most essential aspects of any email marketing software today.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, most importantly, your conversions.
And while many providers allow you to”label” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they fulfill the Specified principles, and are automatically added or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice the way you can also combine Rules, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — that we will get into in a moment — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers together based on a frequent denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field information in separate columns… or can easily add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much into the shape Stuff here because I have a whole section on that below, but this is the approach I’d recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field data from new Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important to know this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on stage. Benefits Of Email Marketing
If you are not impressed with what you have seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a great base to work from if, like the majority people, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated alternatives *Infection * WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To customize everything in the form style, subjects, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To envision your own backup in real-time.
It would have been nice to have Some templates, but as you know, there’s more to a form than just its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, including adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded kind also prevents users .
Last but certainly not least, you Can assess the way your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is just as easy to use for this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, like before, you can perform the styling options to get it Matched with your own branding.
Last, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you special coverage for this campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see exactly how your subscribers interacted to another.
Reports for automations are Available under the’Automations’ tab, even though I found these to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available data more than enough to fulfill their needs.
What’s email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, including a Postpone, a conditional split, or an action, like transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply much less effective…. yet.
Another matter of efficiency here is when generating new emails In the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending alternatives.
Finally, your email will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, so you can get an idea of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much faster than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll likely find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s one Kind of automation You won’t find in MailerLite, also that I think that it’s important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the pages on your website.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Benefits Of Email Marketing
The Price of MailerLite is undoubtedly among the tools largest Selling things, and let us face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an amazing option for those starting out.
And what about the premium programs?
It turns out, at around half of the Cost of the rivalry generally, MailerLite is by far among the least expensive options available on the market. Additionally, if you’re willing to pay annually, you are also able to get an even greater discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is one of those few email marketing tools to disrupt The (very crowded) industry in the last couple of decades, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Benefits Of Email Marketing