Introduction Best Email Delivery Software

Email marketing is indeed crucial For any small company to get right. Best Email Delivery Software

And for good reason. Implemented Properly, it will surely become the main tool in your business for creating relationships and creating sales.

According to Capterra, the Average return on $1 spent on email advertising is 44.25!

This is why you should take your Time and invest in a fantastic email marketing program for your business.

If you are a blogger, the Consensus autoresponder of choice was Aweber or even MailChimp. Subscribe to any email list, and there was a fantastic chance they had been using one of the two.

For a long time, the standard Feature set of Aweber worked perfectly fine. All entrepreneurs needed it to do was reliably send emails out and integrate with their favorite tools such as LeadPages and Click Funnels.

Nowadays though, email marketing automation has Become increasingly more significant.

By Way of Example, Infusionsoft utilized To be the go-to agency for big-name bloggers and companies wanting more innovative email automation abilities.

The problem with Infusionsoft Though is that it’s a hugely complex system to find out. Couple that with a hefty price tag and a first setup cost set it out of reach for most bloggers.

But things are changing for the Better and ConvertKit has emerged among the more popular email services that can offer advertising automations without the massive price.

ConvertKit Disadvantages

– Can not create super advanced marketing automations.

– Limited customization of kinds.

– Hard to use templates.

– Split testing restricted to subject lines only.

– Does not work well for live webinars or events.

– No free trial.

ConvertKit Advantages

– Slick, intuitive interface.

– Works great with incorporating content updates to your site.

– Tag-based (versus list predicated like MailChimp)

– Really fine visual automation editor.

– They don’t charge you for duplicate subscribers.

– Can add conditional content using tags in mails.

– Easily automobile resend broadcasts to un-opens.

– Automatic double opt-in for lead magnets.

– 365 days a year, 24 hours per day support via live chat and email.

– A good number of integrations.

– Very nice reporting.

– Constantly being updated with new features.

Click here to begin your free trial of ConvertKit.

Description of ConvertKit

ConvertKit is an email Service provider that’s specifically marketed towards bloggers, podcasters, and other companies who are building crowds.

It had been started by Nathan Barry who had been a fan of, being a regular reader of his blog.

For a short moment, it was Rebranded to Seva, until they reverted back into ConvertKit.

What is intriguing about ConvertKit is how transparent Nathan is all about the entire process of taking ConvertKit from scratch to earning $30k a month at 2015. In 2018, they have 19,500 active customers and carrying over $1 million a month.

We are essentially getting a front Row seat on his journey to creating a successful SaaS product. It is pretty cool since we get to read about both the highs and the lows.

Even in the Event That You don’t end up using ConvertKit, his blog articles are always interesting and I suggest giving Nathan a followup.Best Email Delivery Software

What is not So good about ConvertKit

Poor Part #1: Limited set of triggers/actions for advanced automations

Here are the triggers available on ConvertKit.

Compare this with ActiveCampaign.

This means you can not really build The exact same type of complex automations that you can in ActiveCampaign or Drip.

Additionally you won’t get advanced Features in ConvertKit like page monitoring and direct scoring.

And I miss having listing Administration Activities like unsubscribing people so that you can do regular list hygiene.

Bad Part #2: Limited A/B Testing

A/B testing is also a really important Attribute to have for almost any email services. Doing this regularly will help you better your conversion and open rates.

ConvertKit Permits You to split Examine your subject lines like this:

Which is useful, for sure.

But there’s no way to divide test For things like delivery time, email body material, or automations.

Poor Part #3: maybe not a ton of customization choices for templates and forms

I do like the types which ConvertKit provides. They are nice and clean.

However, the kind editor is quite Restricted. Besides color, there is not much you can change. By way of instance, there’s no way to alter the font for any of the text.

Unless you are willing to add in Your CSS.

This is not a big deal for me personally, as I use Thrive Leads for my own forms. However, for folks who do not utilize a third party tool, the absence of customization could be an issue.

Poor Part #4: No email templates

I don’t personally send out email Newsletter type mails, so this isn’t so big a deal to me personally.

But I know some companies do want This, which is why MailChimp remains common.

ConvertKit includes a few email Templates, however, the procedure for using them is very tedious. You’ll need to muck around with HTML and CSS which not everybody wishes to do.

So you’ll want to look elsewhere If that is exactly what you need.

Some of The Best Attributes

Cool Feature #1: Seamless Visual Automation Editor

I Love the ConvertKit’s Visual automation editor. It is a joy to use, especially when you compare it to a number of the other automation editors out there.

That is because ConvertKit makes Editing each step in your automation workflow easy.

Let’s say one of the steps in Your automation is sending an emailaddress. With other services, editing the email will take you from this automation editor and into a separate email editor webpage. This may cause you to eliminate context of what you were doing.

With ConvertKit, what’s Done inside the automation editor . So clicking on an email step will make it possible for you to edit it inline. And it is also possible to edit your forms in the same manner.

It is a great experience and it Sets other automation editors to shame.

Cool Characteristic #2: Straightforward Segmentation within emails

Another useful feature is ConvertKit’s ability to segment individual emails using conditional tags.

So let’s say you wanted to create One email to your list, however, add a bonus coupon to your VIP customers. You can do that in ConvertKit such as this:

Pretty cool, right?

The syntax might look a little Strange to non-techies and you may have difficulty remembering what to type when you go to use it.

To help with this, you can click On the Personalize menu in the editor toolbar and click on the Subscriber’s labels menu item. ConvertKit will then insert the right code snippet template directly to your email.

All you need to do is alter to Your tag, and update the content for the two branches.

Cool Characteristic #3: Automobile resend broadcasts to un-opens

Every time you send out a Broadcast email, a certain percentage of people will not open it. Hubspot says advertising and marketing emails just get 25% email open rates.

Perhaps you did not write a great Headline, or else they had been too busy in the time to have a look.

ConvertKit includes a neat feature Where you can resend your broadcast to the people who didn’t open it the first time.

This is available in stats page, Where you’ll see a button called Resend to Unopens.

Pressing It’s Going to allow you to Re-send your email again, where you’re able to make changes to your Subject Line should you wish.

I like this because you are able to Maximize the eyeballs you receive for every broadcast you send out.

Cool Feature #4: Lead Magnet Double Opt-in

There are debates everywhere About whether you should use double breasted vs single opt-in.

The main reason why you need Double opt-in is the fact that it is going to enhance your email list quality. But the principal argument against is the excess measure will damage your conversions.

All this is true.

But if you’re using lead Magnets, then ConvertKit can handle double opt-in for you automatically like this.

After the user clicks the download Button to acquire their lead magnetthey are automatically chosen. So you get the best of both worlds! Best Email Delivery Software

Click here to start your free trial of ConvertKit.

Details of ConvertKit

ConvertKit consists of 5 major building blocks. Let us take a glance at each.

Forms

Forms are how you get subscribers Into your account. ConvertKit permits you to produce both forms and landing pages.

Types can be embedded on any page Of your site, or through a standard modal popup. Landing pages are its very own dedicated page hosted on ConvertKit’s servers or your site with a WordPress plugin.

There are 3 main styles to choose From for regular types. Full, Minimum, and Clean.

As Stated above, the form Editor doesn’t give you lots of customization options, although the built-in fashions have a great clean look .

Landing pages also just have 3 Styles to pick from and the same limited customization choices.

Automations

To tie everything together, let’s Discuss ConvertKit’s automations.

In ConvertKit, readers can Input an automation in 4 distinct ways.

Throughout a form, getting tagged, Possessing a custom area upgraded, or from a buy.

From there, you can add an Event, Action or Condition.

Actions are the easiest to understand. The most common actions are adding a subscriber to one of your email sequences, remove or add a tag, setting a custom field, or introducing a delay.

Requirements let you branch your Automation based on a tag or custom field.

So you could use branching to Have your VIP customers go down one path and your non-VIPs go right down a separate path like this:

Last, you have Occasions, which pull your subscriber Forward to the next step in the automation when an event happens.

Let’s say one of the readers Is on day two of the 5 part email sequence, which will be hoping to make them purchase your merchandise.

You can add an event to your Automation using the Add tag event. If on day 2, the subscriber buys your product (and you label them as a client ), it is going to pull them from the present email order they were in.

Which is handy because you won’t Invite them together with the last 3 emails in your sequence (by requesting them to buy) since they’re now a client of yours.

ConvertKit’s automation editor is Extremely fast and simple to use. As mentioned previously, I love the capability to edit emails and forms directly within the editor itself.

It makes for a much greater Experience when creating new automations.

Broadcasts

Sending one-way mails in ConvertKit is straightforward.

Since there are no lists in ConvertKit, whenever you send a broadcast email you’ll want to utilize their filter mechanism to target that which you will be sending your broadcast to.

You will most often use the Subscribed to filter at which you Can segment your broadcast to certain forms, sequences, tags or merchandise.

The email editor is just your Standard HTML email editor, using a couple additional choices. Click on the A/B button next to the topic line and you’re able to start a split evaluation between a few different headlines.

The customization button may be Used to input in merge tags into your email or to utilize the in-email label segmentation I talked about above.{ Best Email Delivery Software

Sequences

Sequences are at which you can Create autoresponders, a series of emails that get delivered to your subscribers in a predefined calendar of your own choice.

On the left, you’ll see all the Emails on your show and when they’ll be sent out. You can drag mails around on the left to quickly change the order they’re sent.

To the right, you’ll see exactly the same Email editor as you possibly get for Broadcasts. So the very same features apply, except you can not split test subject lines .

Subscribers

Contrary to MailChimp or Aweber, ConvertKit is tag rather than list based. This means you have a single database of subscribers in your ConvertKit account.

To set subscribers together, You are able to use tags or make segments. With segments, you can do things such as developing a group of connections which subscribed before a certain date.

Or group subscribers by location Or any custom field you create.

ConvertKit also enables you to drill Down to any particular subscriber you’ve got. You’re able to see things like what sequences they are on, what emails you have sent , and if you are performing e-commerce, what products they have purchased from you.

What Else Is there to know?

How is Their support?

ConvertKit’s service is great from My experience. While there is no telephone support like Aweber has, they offer email and live chat 365 days a year, 24 hours a day.

Email response time ranges from 2-3 hours in my experience. But live chat is generally pretty responsive.

Can they Have a busy community?

They have a Facebook group Known as The ConvertKit Family. It now has 6k members and averages around 6 articles a day.

It is a Fantastic spot to get your Questions answered by additional ConvertKit users.

What Integrations do they offer?

ConvertKit includes a ton of third-party integrations. I now rely 86 in the time of this review, including with tools like LeadPages, ClickFunnels, SamCart, and Shopify.

You can find the full list Of all ConvertKit integrations here.

How Great is ConvertKit for direct magnets?

ConvertKit is awesome for direct magnets. Not only can it host your lead magnets to you, the automatic dual breasted is a great feature.

How Great is ConvertKit for eCommerce?

ConvertKit is getting quite a little better when it comes to eCommerce. They just launched a brand new feature that’s going to allow you to track every purchase made by a subscriber.

Why is this cool is that you just Can then begin automations based on a buy.

It is only working with Shopify and Teachable at The moment, but that has a lot of potential when they get things working with all e-commerce integrations.

Can it Handle live webinars or events?

To handle live events and Webinars, you have to be able to send mails out at a specific time and date. It’s normal for webinars to send out multiple emails at specific times until it starts, like 24 hours before, 8 hours before, 10 minutes earlier, etc..

ConvertKit can handle live events And webinars through broadcasts only. Which is not very suitable because then you have to schedule all your mails manually.

It’d be preferable if ConvertKit gave you a way to send emails at a particular time and date. But that is currently not possible through sequences or automations.

Do they Have an affiliate program?

Yes, ConvertKit offers the 30% recurring commissions as part of its affiliate program. The affiliate program can be hosted on Ambassador.

Alexis is their affiliate Manager, and she does a wonderful job of keeping you updated on the numerous promotions they are running.

Who’s Switching over to ConvertKit?

ConvertKit has been growing by Leaps and bounds, and I’m reading about people switching over to ConvertKit daily.

Listed below are a few examples of Bloggers who have switched over to ConvertKit from their old email service:

– Why I Switched To ConvertKit: The Unofficial Definitive Review

– Why I Switched From Aweber To ConvertKit

– 10 Reasons Why I Switched From Aweber to ConvertKit

ConvertKit Vs MailChimp

MailChimp has a couple of Things going for it ConvertKit. It is cheaper, and it has better email templates.

However, for everything else, ConvertKit definitely wins out. Especially when you compare MailChimp’s crappy automation editor versus the beautiful ConvertKit one.

Plus ConvertKit has tags that Gives you much better flexibility for segmenting your subscribers. MailChimp is extremely much lacking there.

ConvertKit Vs Aweber

The only reason I’d Recommend Aweber versus ConvertKit is in case you’re purely doing affiliate marketing/CPA offers. Then, it may be harder to get approval on ConvertKit, and Aweber will be your best bet.

Aweber is also marginally cheaper Than ConvertKit.

Otherwise, ConvertKit is much better Than Aweber at pretty much everything else, including automations.

ConvertKit Vs ActiveCampaign

This is a much harder comparison. ActiveCampaign is a superb email marketing program, with a lot of features for power users. You can do more with its own automations, and it’s better split testing capabilities.

Price wise, it is cheaper than ConvertKit at reduced subscriber levels, but it gets more expensive as you include an increasing number of contacts.

However, ConvertKit is simpler to use, With a nicer and crisper interface.

Which one you should pick depends On your business needs. Would you like something which only works for everyday email marketing tasks, without a whole lot of effort? Afterward ConvertKit could make a great choice.

But if you need more sophisticated or Complex automations, then ActiveCampaign is the better way to go.

Pricing

ConvertKit’s uses the same tiered Pricing model as many other email services do. Hence the purchase price goes up the more readers you have.

When compared to its competitors, ConvertKit’s pricing comes out in the middle of the pack at lesser subscriber levels.

But as you get past 10,000 Subscribers and past, ConvertKit actually does not jump up as much in cost as some of the rest.

Prices below are in case you cover Monthly, but if you pre-pay yearly, you get 2 months of service free.

ConvertKit doesn’t normally Provide a free trial. But occasionally for promotions that are different, you will see them promoting a 30-day trial.

I have never seen some ConvertKit Discounts. They do provide a wonderful 30-day money-back guarantee, however. Best Email Delivery Software

Conclusion

When I initially wrote this ConvertKit review, it was an up and coming email advertising service.

But three years later, ConvertKit Has firmly established itself as one of the major players from the email marketing space.

Marketing automation is the Potential for email. It can help you target your clients better, resulting in higher conversion and sales.

What ConvertKit does is create Advertising automations really accessible to even non-techie people. It also offers you with a headache-free consumer experience.

While it Might Not Be the Most powerful email marketing software out there, it doesn’t aim to be. You have to understand it’s an email service that’s targeted towards bloggers and other content creators.

Just Be Sure You understand its Limits, and decide whether you’re okay with it.

If you are, then I highly Recommend you give ConvertKit an attempt.

Click here to Start Your Convertkit Free Trial. Best Email Delivery Software

Click here to begin your free trial of ConvertKit.