Background Best Email Marketing Platform 2016
When I asked you to name an email Marketing instrument, what could you say? Best Email Marketing Platform 2016
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing has been Dominated by the same big players for the last ten years. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be ripping MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Best Email Marketing Platform 2016
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, site, Industry, address, business size, record size and also the kind of content you plan to send.
Then, you need to verify your Site (or domain ).
This remains part of the approval process, and MailerLite will Simply ask which email is associated to this domain so they can email you a confirmation link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you’re a good match for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the features, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures are not perfect for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We’ll get to automations shortly, do not worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few added options, most of these will follow Exactly the exact same step-by-step process of a normal effort.
So let’s walk you through it.
Once you click to create your campaign, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among their pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of content to your email, including videos, product columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you can choose your classes or sections.
The advanced tab also allows one To build segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Best Email Marketing Platform 2016
Handling Your Clients
Possessing granular control over your subscribers is arguably one of The most essential facets of any email marketing software now.
Because highly personalized efforts are necessary if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”label” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they meet the Specified principles, and will be automatically inserted or removed accordingly.
Here is what setting up a rule looks like:
Notice the way you can even blend Principles, in addition to another rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or through an Automation rule — which we will get into in a minute — and they have no value besides what you call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors collectively according to a common denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as title, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field information in separate columns… or can simply add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much into the form Stuff here because I have a whole section on that below, but this is the strategy I would recommend if you wished to use this attribute.
Again, once you’ve collected your custom field data from new Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important to know this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Direction and personalization features on stage. Best Email Marketing Platform 2016
If you are not impressed with what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a fantastic base to work from if, for example the majority of us, you do not have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to display it on particular pages.
Despite starting off super fundamental, the form designer allows you To personalize everything from the kind style, fields, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded form also prevents users .
Last but certainly not least, you Can check the way your form displays on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the majority of the installation process is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a good base to work from and the editor is at least as simple to use with this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform the styling options to get it Matched up with your own branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you special coverage for that campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see your readers interacted to one another.
Reports for automations are Accessible under the’Automations’ tab, even although I found these to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than sufficient to meet their demands.
What is email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can’t be said for every email advertising program.
After setting your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, including a Delay, a bubble break, or an action, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for moving Subscribers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s simply not as effective…. yet.
Another matter of efficiency here is when generating new mails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending alternatives.
Finally, your email will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, so it’s possible to get an idea of what it contains at a glance.
While this process may seem like A grind on paper, it’s actually much quicker than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll probably find that this downgrade in functionality.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, and I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with the pages on your site.
This kind of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Best Email Marketing Platform 2016
The cost of MailerLite is undoubtedly one of those tools largest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it is still an amazing alternative for those starting out.
And what about the top programs?
It turns out, at around half the Cost of this rivalry generally, MailerLite is undoubtedly among the cheapest options on the industry. Plus, if you’re willing to pay yearly, you are also able to get a much greater discount.
In Reality, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the few advertising tools The (very crowded) industry in recent years, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the comments. Best Email Marketing Platform 2016