Background Best Email Marketing Tools 2016
When I asked you to name an email Marketing instrument, what could you say? Best Email Marketing Tools 2016
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing continues to be Dominated by the same big players for the last ten years. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Best Email Marketing Tools 2016
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, site, Industry, address, business size, list size and even the type of material you intend to send.
Then, You Have to confirm your Website (or domain name).
This is still part of the approval process, and MailerLite will Simply ask which email is associated to that domain so they can email you a verification link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and determine whether you are a fantastic match for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you won’t be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps aren’t perfect for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We’ll get to automations shortly, do not worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the choice of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few added choices, the Majority of these will follow Exactly the same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click to create your effort, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Types of articles to your email, such as videos, merchandise columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you can choose your classes or segments.
The advanced tab also allows you To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Best Email Marketing Tools 2016
Handling Your Clients
Possessing granular control over your subscribers is arguably among The most important facets of any email marketing program now.
Because highly personalized efforts Are Essential if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they meet the Specified principles, and are automatically inserted or removed accordingly.
Here’s what establishing a rule looks like:
Notice the way you can also blend Principles, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or through an Automation principle — that we’ll get to in a minute — and they don’t have any value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers together based on a common denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field data in distinct columns… or may easily add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much to the shape Things here since I have an entire section on that below, but this is the strategy I would recommend if you wished to use this attribute.
Again, as Soon as You’ve gathered your custom field information from new Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to understand that this is a feature you can use.
Overall, it’s fair to say MailerLite has their contributor Management and personalization features on stage. Best Email Marketing Tools 2016
If you’re not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a fantastic foundation to work from if, for example most of us, you do not have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite starting off super basic, the form designer lets you To personalize everything in the form style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form works, such as adding extra fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this setup process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is just as simple to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can perform the styling options to get it Matched up with your own branding.
Finally, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
This is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see exactly how your readers interacted with your emails compared to one another.
Reports for automations are also Available under the’Automations’ tab, though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available data more than sufficient to meet their demands.
What is email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can not be said for every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a bubble break, or an act, such as moving a subscriber or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for moving Readers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different classes that trigger new automation workflows. It is just not as effective…. yet.
Another question of efficiency here is when generating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending alternatives.
Finally, your email will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, which means it’s possible to find an idea of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is actually much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll probably find this a downgrade in performance.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s one type of automation You will not find in MailerLite, and that I think that it’s very important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with all the webpages on your website.
This kind of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Best Email Marketing Tools 2016
The Price of MailerLite is no doubt among those tools largest Selling things, and let us face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this plan, it is still an wonderful alternative for those starting out.
And what about the top plans?
It ends up, at approximately half the Price of the competition on average, MailerLite is undoubtedly one of the cheapest options on the market. Plus, if you are willing to pay annually, you are also able to get an even greater discount.
In Reality, I haven’t been able to locate anything that does exactly the same job, cheaper.
MailerLite is among the very few advertising tools to disrupt The (very crowded) industry in the last couple of years, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Best Email Marketing Tools 2016