Introduction Best Landing Page Design 2016
Instapage is a program dedicated to helping you create better landing pages. Best Landing Page Design 2016
The first thing you Want to know is that it is 100% Devoted to landing Landing and pages pages only.
Like the other good’s out there, this software Provides the Subsequent:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
Access to professional stock pictures
But these are only a few of the highlights. Let us dig into what makes Instapage so great at what it does.
Once you’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best around, and with it you can adjust the fonts, colours, and designs to match your current site or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the page. With it, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to drag your elements to, you can put them anywhere on the page you prefer.
As you drag your components to different areas, Instapage will display Guidelines to help you distance and align all elements accordingly.
And, because using a mobile-friendly design is essential these days, Instapage allows you to easily switch between desktop and mobile view to make sure everything is placed and optimized accordingly across all devices.
If need be, you can even edit your page straight from the mobile view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the process of creating a landing page.
When you initially log into, you’ll find a listing of All of the landing pages You’ve created. If this is the first, obviously, you won’t have much to pull from here.
Instead, choose Create a Normal Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good path to go if you are designing a webpage especially for mobile usage. These are designed to load incredibly fast, but you are going to get this option if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, you can filter out the templates by particular types Depending on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Best Landing Page Design 2016
Publish Your Landing Page
When you’re ready to publish your webpage, you have a couple options.
You can print it
A Customized domain
A demo page
A custom domain name is pretty self-explanatory. Simply enter in the domain You’d love to publish to. But remember, that one does require a little technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and wish to publish your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it’ll publish.
Or, if you want a Complete presentation of your page until it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few additional features that assist separate from The other applications on the market.
Instablocks — those are handy for times when you need to create multiple landing pages, but don’t wish to modify the style of the webpage. Rather than recreating your complete page, it will save your components for you to be reused. You will have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics feature that gives you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the page. Notice: heatmaps are only available with the Optimizer program
A/B testing — If you want to test different elements of your page, you can divide test utilizing Instapage. Just copy your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others are going to see the variant. Information on how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The neat thing about Instapage Is It Permits You to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals section, you can set specific goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you’ll find information about your page’s conversion rate depending on the targets you set.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between the two test variations here.
You’ll also find a section that gathers information on the leads each Page has accumulated.
Naturally, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these areas:
The big one: price. Instapage is significantly more expensive than many of its rivals
Advanced features only available with costlier plans
may have more information, such as high performing pages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Great customer service and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit in the Optimizer program.
While you can eliminate the basic Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
Overall, Instapage is a great option for those who need to put Jointly fast, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps will help guide your creation and plan, and conversion target monitoring will inform you if you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Best Landing Page Design 2016