Introduction Best Landing Page Software Tool
Instapage is a software dedicated to helping you produce better landing pages. Best Landing Page Software Tool
The first thing you Want to know is that it’s 100% dedicated to landing Landing and pages pages only.
Like the other good’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive webpages
Publish pages fast
A fresh user interface
accessibility to professional stock images
But these are only a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best about, and with it you can fix the fonts, colors, and designs to match your current website or advertising materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be inside the webpage. Using it, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to haul your elements to, you can put them anywhere on the page you prefer.
As you drag your components to various areas, Instapage will display Guidelines that will assist you distance and align all elements so.
And, because having a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to be certain everything is optimized and placed accordingly across all devices.
If need be, you can even edit your webpage straight from the mobile view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the process of producing a landing page.
If you initially log into, you’ll find a list of all the landing pages You have created. If this is the first, obviously, you won’t have much to pull out of here.
Rather, choose Create a Standard Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP pages are designed for mobile, and Might be a Good path to go if you’re designing a page specifically for mobile usage. All these are designed to load incredibly fast, but you are going to get this option if you’re signed up for the Enterprise plan.
For our purposes, we are going using a template.
When You Decide to use an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 options, to be exact.
To make it easier, you can filter out the templates by specific types Depending on the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and also thank you page. Best Landing Page Software Tool
Publish Your Landing Page
When you are ready to print your page, you have a few choices.
You can print it
A custom domain
A demonstration page
A customized domain name is really self-explanatory. Just enter in the domain You’d like to publish to. But remember, that one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and want to print your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook page, and it will publish.
Or, If You Would like a Complete demo of your page before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few additional features that assist separate from The other applications on the market.
Instablocks — these are useful for times when you need to create multiple landing pages, but don’t want to change the style of the webpage. As opposed to recreating your complete page, it will save your elements for you to be reused. You’ll have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics feature that provides you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — If you want to examine different elements of your page, it is possible to divide test using Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control variant and others will observe the variant. Information about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no leading Advertising software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it allows you to install Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals segment, you can set Certain goals to monitor in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you will find details about your page’s conversion rate based on the goals you establish.
This is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the visitors split between the two test variations here.
You’ll also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls a bit short Of its rivals in these regions:
The large one: price. Instapage is significantly more expensive than many of its competitors
Advanced features only available with costlier plans
may have additional information, such as high performing pages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Excellent customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
In general, most will benefit in the Optimizer plan.
While you can eliminate the Fundamental Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a great option for People Who need to put Jointly quick, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making perfect For beginners and more experienced webpage designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help direct your production and strategy, and conversion target tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Best Landing Page Software Tool