Intro Best Landing Pages 2015
Instapage is a program dedicated to helping you create better landing pages. Best Landing Pages 2015
The first thing you need to know is that it is 100 percent dedicated to landing Pages and landing pages only.
Like another great’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive pages
Publish webpages fast
A fresh user interface
Access to specialist stock pictures
But these are only a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colours, and layouts to match your existing website or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the webpage. Using this, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to drag your components to, you can place them anywhere on the page you like.
As you drag your components to various places, Instapage will display Guidelines to help you space and align all components accordingly.
And, because using a mobile-friendly design is essential Nowadays, Instapage lets you easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you can even edit your page directly from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of producing a landing page.
When you initially log into, you’ll find a listing of All of the landing pages You’ve created. If this is the first, obviously, you won’t have much to pull from here.
Instead, choose Create a Standard Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and may be a Good path to go if you’re designing a webpage especially for mobile usage. These are made to load incredibly quickly, but you’ll get this choice if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When You Decide to use an Instapage template, you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, you can filter the templates by specific types Depending on the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and thank you page. Best Landing Pages 2015
Post Your Landing Page
When you are ready to print your webpage, you have a few options.
You can publish it
A custom domain name
A demo page
A custom domain name is pretty self-explanatory. Simply enter in the domain name You would like to print to. But beware, this one does require a modest technical know-how. Fortunately, Instapage includes a video to walk you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress site and print right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook page, and it’ll publish.
Or, if you want a Complete demo of your webpage before it goes live, publish it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that help separate from Another software on the market.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but don’t wish to change the fashion of the page. As opposed to recreating your entire page, it will save your elements for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a very cool analytics feature that provides you insight into how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the webpage. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you want to examine unique components of your page, you can divide test using Instapage. Just copy your main copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others will observe the variation. Information about how each performs will be kept on your Instapage analytics department.
Analytics And Reporting
Of course, no top Advertising software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The cool thing about Instapage Is It allows you to install Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals segment, you can set Certain goals to monitor in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you’ll find information about your page’s conversion rate based on the targets you set.
This is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the visitors split between both test versions here.
You’ll also find a section that collects information on the leads each Page has collected.
Obviously, Instapage is not without its flaws, and it falls a bit short Of its competitors in these regions:
The big one: price. Instapage is significantly more expensive than many of its rivals
Advanced features only available with costlier plans
Could have additional analytics, such as top performing webpages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Excellent customer service and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit in the Optimizer plan.
While you can eliminate the Fundamental Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a great option for those who need to put Together quick, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help guide your production and strategy, and conversion goal monitoring will inform you whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Best Landing Pages 2015