Introduction Best Landing Pages For Lead Generation
Instapage is a program dedicated to helping you create better landing pages. Best Landing Pages For Lead Generation
The first thing you need to know is that it’s 100 percent dedicated to landing Landing and pages pages only.
Like another good’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish webpages quickly
A fresh user interface
Access to professional stock images
But those are just a few of the highlights. Let us dig into what makes Instapage so good at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best around, and with it you can fix the fonts, colours, and layouts to match your current website or marketing materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be within the webpage. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to haul your components to, you can put them anywhere on the page you prefer.
As you drag your components to various areas, Instapage will display Guidelines to assist you space and align all elements accordingly.
And, because using a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is optimized and placed so across all devices.
If need be, you can also edit your webpage straight from the cell view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the process of creating a landing page.
When you initially log into, you’ll find a list of All of the landing pages You have created. If this is your first, naturally, you won’t have a lot to pull from here.
Instead, choose Create a Standard Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP webpages are designed for mobile, and may be a Fantastic route to go if you are designing a page especially for mobile use. These are designed to load incredibly fast, but you are going to get this option if you are signed up for the Enterprise program.
For our purposes, we’re going with a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 choices, to be precise.
To make it easier, you can filter out the templates by particular types Based upon the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and also thank you page. Best Landing Pages For Lead Generation
Post Your Landing Page
When you are ready to publish your page, you have a few choices.
You can print it
A custom domain
A demonstration page
A custom domain name is really self-explanatory. Simply enter in the domain You’d like to publish to. But beware, this one does require a little technical know-how. Luckily, Instapage includes a video to walk you through the process.
If you host a Website on WordPress and wish to publish your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook page, and it’ll publish.
Or, If You Would like a Complete presentation of your webpage until it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that assist separate from The other software on the market.
Included in these are:
Instablocks — those are handy for times when you have to create multiple landing pages, but do not wish to change the fashion of the page. As opposed to recreating your entire webpage, it is going to save your elements for you to be reused. You’ll have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics attribute that provides you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the page. Notice: heatmaps are only available with the Optimizer plan
A/B testing — If you would like to examine different elements of your page, you can split test utilizing Instapage. Just copy your main copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller variant and others are going to see the variation. Information about how each performs will be kept on your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The cool thing about Instapage Is It Permits You to install Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you will find information about your page’s conversion rate based on the targets you establish.
This is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the traffic split between the two test variations here.
You will also find a section that gathers information on the prospects each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls a bit short Of its competitors in these areas:
The big one: price. Instapage is significantly more expensive than most of its rivals
Advanced features only available with costlier plans
Could have additional information, such as top performing webpages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Excellent customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the Fundamental Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which may help your overall conversion rate later on.
Overall, Instapage is a Fantastic option for People Who need to place Jointly fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your production and plan, and conversion goal tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Best Landing Pages For Lead Generation