Background Best Templates For Email Marketing
If I asked you to name an email Marketing tool, what would you say? Best Templates For Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising continues to be Dominated by the identical large players for the previous ten years. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be ripping MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Best Templates For Email Marketing
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, site, Industry, address, business size, record size and also the type of material you plan to send.
Then, You Have to confirm your Website (or domain name).
This remains part of this acceptance process, and MailerLite will Simply ask which email is related to that domain in order that they could email you a verification link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you are a fantastic match for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and perform with the features, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures are not perfect for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We’ll get to automations soon, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few additional options, the Majority of these will follow The exact same step-by-step procedure of a standard campaign.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Kinds of articles to your email, including videos, product columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you can choose your classes or segments.
The tab also allows one To develop segment-like rules , in case your targeting is not quite right.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Best Templates For Email Marketing
Managing Your Clients
Possessing granular control over your subscribers is arguably among The most essential facets of any email advertising software today.
Because highly personalized campaigns Are Essential if You’re searching to increase opens, clicks, and, above all, your own conversions.
And while many providers Permit You to”label” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they meet the Specified rules, and are automatically inserted or eliminated so.
Here is what establishing a rule looks like:
Notice the way you can also combine Rules, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or via an Automation principle — which we will get to in a moment — and they don’t have any value aside from what you call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in case you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together according to a common denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as name, company, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field information in distinct columns… or may easily add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much to the form Things here because I have an entire section on this below, but this is the approach I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field data from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important to know that this is a feature you may use.
Overall, it’s fair to say MailerLite has their subscriber Management and personalization features on stage. Best Templates For Email Marketing
If you’re not impressed by what you have seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a fantastic foundation to work from if, like most people, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and this is better than a few dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to display it on specific pages.
Despite beginning super basic, the form designer allows you To personalize everything from the form style, fields, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To visualize your copy in real-time.
It would have been nice to have Some templates, but as you know, there’s more to some form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, That will replace the embedded kind also prevents users .
Last but certainly not least, you Can assess the way your form screens on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of this installation Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good base to work from and the editor is at least as easy to use for this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can play with the styling options to get it Matched up with your branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
This is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special coverage for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into different areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see how your readers interacted with your emails in relation to another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found these to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to fulfill their needs.
What is email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can’t be said for each and every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, including a Delay, a bubble break, or an action, such as moving a subscriber or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for transferring Subscribers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It’s simply much less efficient…. yet.
Another question of efficiency here is when generating new mails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you back into the automations workflow instead of the usual sending options.
Finally, your email will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, so it’s possible to find an idea of what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you will likely find that this downgrade in performance.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You will not find in MailerLite, and I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with all the pages on your site.
This Sort of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Best Templates For Email Marketing
The cost of MailerLite is among the tools largest Selling points, and let us face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an wonderful option for anyone starting out.
And what about the top programs?
It turns out, at approximately half the Cost of this rivalry on average, MailerLite is undoubtedly among the cheapest options on the industry. Plus, if you are ready to pay annually, you are also able to get an even greater discount.
In Reality, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among those very few advertising tools The (very crowded) sector in recent years, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the comments. Best Templates For Email Marketing