Background Best Time Of The Day To Send Marketing Email
If I asked you to name an email Marketing tool, what would you say? Best Time Of The Day To Send Marketing Email
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising has been Dominated by the identical big players for the last decade. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be tearing MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Best Time Of The Day To Send Marketing Email
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, company size, record size and also the kind of content you intend to send.
Then, You Have to verify your Site (or domain name).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is associated to that domain in order that they could email you a confirmation link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you’re a fantastic fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the features, but you will not be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We will get to automations soon, don’t worry.)
But whether it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the choice of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few additional choices, the Majority of these will follow The same step-by-step procedure of a standard campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of articles to your email, including videos, product columns, and social connections.
After making your adjustments, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can choose your groups or segments.
The tab also allows you To build segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Best Time Of The Day To Send Marketing Email
Handling Your Clients
Having granular control over your subscribers is arguably among The most essential facets of any email advertising software today.
Because highly personalized efforts Are Essential if You are searching to increase opens, clicks, and, above all, your conversions.
And while most providers Permit You to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they meet the Specified rules, and are automatically added or eliminated accordingly.
Here is what setting up a rule looks like:
Notice the way you can even combine Rules, as well as another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation principle — that we will get into in a minute — and they don’t have any value aside from what you call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers together based on a common denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field information in separate columns… or can easily add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added to a form:
I will not go too much to the form Things here since I have a whole section on that below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field data from new Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important to understand this is a feature you may use.
Overall, it is fair to say MailerLite has their contributor Management and personalization features on stage. Best Time Of The Day To Send Marketing Email
If you are not impressed with what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a fantastic foundation to work from if, for example most of us, you do not have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is better than some dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your website to display it on particular pages.
Despite starting off super fundamental, the form designer lets you To personalize everything from the form style, subjects, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own backup in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on mobile by shifting the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of the installation process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good foundation to work from and the editor is at least as simple to use for this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, as before, you can play the styling options to get it Matched with your own branding.
Last, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you special coverage for that effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see your readers interacted with your emails in relation to one another.
Reports for automations are Available under the’Automations’ tab, even though I found these to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than sufficient to fulfill their needs.
What is email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email advertising software.
After establishing your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, adding a Delay, a conditional split, or an action, like moving a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficiency here is when generating new emails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your topic line which appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, which means it’s possible to get an idea about what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much faster than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find that this downgrade in performance.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You won’t find in MailerLite, also that I think it’s important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with the webpages on your website.
This kind of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Best Time Of The Day To Send Marketing Email
The cost of MailerLite is no doubt one of those tools biggest Selling points, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it’s still an amazing option for anyone starting out.
And what about the top plans?
It turns out, at around half of the Cost of this rivalry on average, MailerLite is by far one of the least expensive options available on the market. Additionally, if you’re willing to pay yearly, you can also get a much better discount.
In fact, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those very few email advertising tools The (very crowded) sector in the last couple of decades, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Best Time Of The Day To Send Marketing Email