Intro Capture Page Builder
Instapage is a software dedicated to helping you produce better landing pages. Capture Page Builder
The first thing that you Want to know is that it is 100% Devoted to landing Pages and landing pages only.
Like another great’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive webpages
Publish webpages fast
A clean user interface
Access to specialist stock pictures
But these are just a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and layouts to match your existing site or advertising materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be within the page. Using it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to drag your elements to, you can place them anywhere on the page you like.
As you drag your components to different areas, Instapage will exhibit Guidelines to assist you space and align all components so.
And, because having a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to make sure everything is placed and optimized so across all of the devices.
If need be, you can even edit your webpage directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I would take you Through the process of producing a landing page.
When you initially log in, you’ll find a listing of all the landing pages You have created. If this is the first, obviously, you won’t have much to pull out of here.
Instead, select Create a Standard Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP pages are designed for mobile, and may be a Good route to go if you are designing a webpage especially for mobile usage. These are made to load incredibly fast, but you are going to get this choice if you’re signed up for the Enterprise program.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, you can filter the templates by specific types Based upon the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Capture Page Builder
Post Your Landing Page
When you are ready to publish your page, you have a couple choices.
You can print it
A Customized domain name
A demo page
A customized domain is really self-explanatory. Just enter in the domain You would love to print to. But beware, this one does need a modest technical know-how. Fortunately, Instapage includes a video to walk you through the process.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook webpage, and it will publish.
Or, If You Would like a Complete demo of your page until it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few added features that help separate from The other applications out there.
Included in these are:
Instablocks — these are useful for times when you need to create multiple landing pages, but do not wish to modify the fashion of the page. Rather than recreating your complete webpage, it will save your components for you to be reused. You’ll have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics attribute that gives you insight to how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the page. Note: heatmaps are only available with the Optimizer program
A/B testing — If you want to test different components of your page, it is possible to divide test using Instapage. Just copy your main copy and make a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others are going to see the variation. Information on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The neat thing about Instapage is that it allows you to set up Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals section, you can set Certain goals to monitor in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you’ll discover information about your page’s conversion rate based on the targets you establish.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between the two test versions here.
You will also find a section that collects information on the prospects each Page has collected.
Naturally, Instapage isn’t without its defects, and it falls a bit short Of its rivals in these areas:
The large one: cost. Instapage is more expensive than many of its competitors
Advanced features only available with costlier plans
Could have more analytics, such as high performing webpages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Excellent customer service and help features
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
In general, most will benefit from the Optimizer plan.
While you can eliminate the Fundamental Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a great option for People Who need to put Together fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your creation and plan, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Capture Page Builder