Overview Commercial Funnel
Instapage is a program dedicated to helping you produce better landing pages. Commercial Funnel
The first thing that you need to know is that it is 100 percent dedicated to landing Pages and landing pages only.
Like the other good’s on the market, this program offers the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive webpages
Publish pages fast
A fresh user interface
accessibility to professional stock images
But these are only a few of the highlights. Let us dig into what constitutes Instapage so good at what it does.
Once you’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best around, and with it you can adjust the fonts, colors, and layouts to match your current website or marketing materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be within the page. Using it, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to haul your elements to, you can place them anywhere on the page you prefer.
As you drag your elements to various areas, Instapage will display Guidelines to assist you space and align all components so.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized so across all of the devices.
If need be, you can even edit your page straight from the mobile view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of producing a landing page.
If you initially log into, you’ll find a list of All of the landing pages You have created. If this is your first, obviously, you won’t have much to pull out of here.
Rather, select Create a Normal Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic route to go if you’re designing a webpage especially for mobile usage. These are designed to load incredibly fast, but you are going to get this option if you are signed up for the Enterprise plan.
For our purposes, we are going with a template.
When You Decide to use an Instapage template, then you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, it is possible to filter out the templates by specific types Based on the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Commercial Funnel
Post Your Landing Page
When you are ready to print your page, you have a couple options.
You can publish it
A custom domain
A demonstration page
A custom domain name is really self-explanatory. Just enter in the domain You’d like to publish to. But beware, this one does need a modest technical know-how. Fortunately, Instapage comprises a video to walk you through the procedure.
If you host a site on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook page, and it will publish.
Or, if you want a full demo of your page until it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage Includes a few additional features that help separate from The other applications out there.
Instablocks — these are handy for times when you need to create multiple landing pages, but don’t wish to modify the style of the webpage. Rather than recreating your entire webpage, it will save your elements for you to be reused. You will have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that gives you insight into how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the webpage. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to examine unique elements of your page, you can split test utilizing Instapage. Just duplicate your primary copy and make a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others will observe the variation. Information about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage Is It Permits You to set up Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you’ll find information about your webpage’s conversion rate based on the goals you establish.
This is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between the two test variations here.
You will also find a section that collects information on the prospects each Page has accumulated.
Naturally, Instapage is not without its flaws, and it falls somewhat short Of its competitors in these regions:
The large one: cost. Instapage is significantly more expensive than most of its competitors
Advanced features only available with costlier plans
may have more analytics, such as top performing pages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Great customer service and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
In general, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core program for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion speed in the future.
Overall, Instapage is a Fantastic option for those who need to put Together fast, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help guide your production and strategy, and conversion target monitoring will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Commercial Funnel