When I asked you to name an email Marketing tool, what could you say? Datis
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising continues to be Dominated by the same large players for the previous ten years. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Datis
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, company size, record size and even the type of material you intend to send.
Then, you need to verify your Site (or domain ).
This is still part of the approval process, and MailerLite will Simply inquire which email is related to this domain so they could email you a verification link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a fantastic match for their service.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and perform with the attributes, but you will not be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures are not ideal for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations soon, don’t worry.)
But if it’s a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few additional choices, the Majority of these will follow Exactly the same step-by-step process of a normal campaign.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Kinds of content to your email, including videos, merchandise columns, and social connections.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ options where you are able to choose your groups or sections.
The advanced tab also allows you To build segment-like rules , in case your targeting is not quite perfect.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Datis
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most essential aspects of any email marketing program today.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, most importantly, your own conversions.
And while many providers Permit You to”label” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified rules, and are automatically added or removed accordingly.
Here is what establishing a rule looks like:
Notice the way you can even blend Principles, as well as another rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation rule — that we will get into in a minute — and they have no value besides what you actually call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers collectively based on a common denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as title, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field information in separate columns… or can easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added to a form:
I will not go too much to the form Stuff here because I have a whole section on this below, but this is the approach I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field information from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important to know this is a feature you may use.
Overall, it’s fair to say MailerLite has their subscriber Direction and personalization features on stage. Datis
If you’re not impressed by what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a fantastic foundation to work from if, for example the majority of us, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than a few dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything from the kind style, fields, background, title, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, such as adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded form also prevents users .
Last but surely not least, you Can assess how your form displays on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic foundation to work from and the editor is just as simple to use for this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, as before, you can play the styling options to get it Matched with your own branding.
Finally, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you specific reporting for that campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your readers interacted to another.
Reports for automations are Available under the’Automations’ tab, though I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than sufficient to meet their demands.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can’t be said for each and every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an act, such as moving a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It is simply not as efficient…. yet.
Another matter of efficacy here is when creating new mails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Finally, your email will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, so it’s possible to find an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it’s actually much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you will probably find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You won’t find in MailerLite, also that I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Subscribers interact with the pages on your website.
This kind of behavioral targeting just isn’t accessible MailerLite right now, so if it’s something you use or plan to utilize, you might want to skip this one. Datis
The Price of MailerLite is one of the tools biggest Selling points, and let us face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it is still an wonderful alternative for those starting out.
And what about the top programs?
It turns out, at around half of the Cost of the rivalry generally, MailerLite is by far among the least expensive options available on the market. Additionally, if you’re willing to pay annually, you can also get an even better discount.
In Reality, I have not been able to locate anything that does the same job, cheaper.
MailerLite is one of those email advertising tools to interrupt The (very crowded) sector in the last couple of decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you In the comments. Datis