Background Dos And Don Ts Of Email Marketing
If I asked you to name an email Marketing instrument, what could you say? Dos And Don Ts Of Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising continues to be Dominated by the same big players for the previous ten years. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Dos And Don Ts Of Email Marketing
Like most email marketing providers these days, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, site, Industry, address, company size, record size and also the kind of content you intend to send.
Then, You Have to verify your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they could email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you’re a good fit for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the features, but you will not be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures are not ideal for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We will get to automations shortly, do not worry.)
But whether it is a new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few added choices, the Majority of these will follow The exact same step-by-step process of a standard campaign.
So let us walk you through it.
As Soon as You click to create your effort, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among their pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of content to your email, such as videos, product columns, and societal connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you can choose your groups or segments.
The advanced tab also allows you To develop segment-like rules , in case your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Dos And Don Ts Of Email Marketing
Handling Your Clients
Having granular control over your readers is arguably among The most important aspects of any email advertising software now.
Because highly personalized efforts are necessary if You are looking to increase opens, clicks, and, above all, your conversions.
And while many providers Permit You to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they fulfill the Specified rules, and are automatically inserted or removed accordingly.
Here is what establishing a rule looks like:
Notice the way you can even blend Principles, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or via an Automation rule — that we will get into in a minute — and they don’t have any value aside from what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors together based on a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field information in distinct columns… or may easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much to the shape Stuff here because I have a whole section on that below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field data from fresh Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you understand this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their subscriber Management and personalization features on stage. Dos And Don Ts Of Email Marketing
If you’re not impressed by what you have seen so far, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great foundation to work from if, like most of us, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than a few dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your site to display it on specific pages.
Despite starting off super basic, the form designer lets you To personalize everything from the kind style, fields, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your backup in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding additional fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on mobile by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of the setup Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic foundation to work from and the editor is just as simple to use with this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched up with your own branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you specific coverage for this campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see how your readers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, though I found to be less insightful than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available data more than enough to fulfill their needs.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can not be said for each and every email marketing program.
After establishing your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, adding a Postpone, a conditional split, or an act, like moving a contributor or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for transferring Readers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It is just not as effective…. yet.
Another question of efficiency here is when generating new mails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending options.
Finally, your email address will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, which means you can get an concept about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s really much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s one type of automation You will not find in MailerLite, also that I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with all the pages on your site.
This kind of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Dos And Don Ts Of Email Marketing
The Price of MailerLite is among those tools biggest Selling things, and let us face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the premium programs?
It turns out, at approximately half the Price of the competition on average, MailerLite is by far one of the least expensive options available on the industry. Plus, if you are willing to pay annually, you can also get a much better discount.
In Reality, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of those few marketing tools The (very crowded) industry in recent years, and that’s no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the comments. Dos And Don Ts Of Email Marketing