Intro Ecommerce Landing Page Design
Instapage is a program dedicated to helping you produce better landing pages. Ecommerce Landing Page Design
The first thing you need to know is that it’s 100% Devoted to landing Landing and pages pages only.
Like the other great’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive webpages
Publish pages fast
A clean user interface
Access to professional stock images
But those are only a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best around, and with it you can adjust the fonts, colors, and designs to match your current site or advertising materials.
The editor Is Totally drag and drop, so you can place any component Exactly where you want it to be within the page. With it, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to haul your elements to, you can place them anywhere on the page you like.
As you drag your components to different areas, Instapage will exhibit Guidelines that will help you space and align all components accordingly.
And, because using a mobile-friendly design is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is optimized and placed so across all of the devices.
If need be, you can also edit your webpage directly from the cell view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the process of producing a landing page.
If you initially log in, you’ll find a list of all the landing pages You’ve created. If this is your first, naturally, you won’t have a lot to pull from here.
Rather, choose Create a Standard Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good route to go if you are designing a webpage specifically for mobile usage. These are made to load incredibly fast, but you are going to get this choice if you are signed up for the Enterprise plan.
For our purposes, we are going using a template.
When you choose to use an Instapage template, you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, you can filter the templates by specific types Depending upon the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and thank you page. Ecommerce Landing Page Design
Post Your Landing Page
When you’re ready to print your webpage, you have a few options.
You can print it to:
A Customized domain
A demonstration page
A custom domain name is pretty self-explanatory. Just enter in the domain name You’d love to print to. But remember, that one does require a modest technical know-how. Fortunately, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and want to print your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it will publish.
Or, If You Would like a Complete demo of your page until it goes live, publish it To Instapage’s demo domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that help separate from Another applications on the market.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but don’t want to change the fashion of the page. As opposed to recreating your complete webpage, it will save your components for you to be reused. You will have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a really cool analytics attribute that provides you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the webpage. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to test different components of your page, you can split test utilizing Instapage. Just duplicate your primary copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others will see the variant. Information on how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Of course, no top marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The neat thing about Instapage is that it allows you to install Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals section, you can set specific goals to track in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you page is pushed Live, you will find information about your page’s conversion rate depending on the targets you establish.
This is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the visitors split between the two test variations here.
You will also find a section that collects information on the leads each Page has collected.
Obviously, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these areas:
The big one: cost. Instapage is more expensive than most of its competitors
Advanced features only available with costlier plans
Could have additional information, such as high performing webpages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Great customer service and help features
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the fit for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the Fundamental Core program for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion rate in the future.
Overall, Instapage is a Fantastic option for those who need to put Together fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its additional features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps will help direct your production and plan, and conversion goal monitoring will inform you whether you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. Ecommerce Landing Page Design