Intro Elite Email Marketing Academy
If I asked you to name an email Marketing tool, what could you say? Elite Email Marketing Academy
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing has been Dominated by the same large players for the previous decade. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Elite Email Marketing Academy
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, website, Industry, address, business size, record size and even the kind of content you intend to send.
Then, you need to confirm your Website (or domain ).
This remains part of this acceptance process, and MailerLite will Simply ask which email is related to this domain so they can email you a verification link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you are a fantastic fit for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and play with the features, but you will not be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t perfect for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We will get to automations soon, don’t worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the choice of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few additional choices, the Majority of these will follow Exactly the same step-by-step procedure of a standard campaign.
So let’s walk you through it.
Once you click on to create your effort, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of content to your email, including videos, merchandise columns, and social links.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you can choose your groups or sections.
The advanced tab also allows one To develop segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Elite Email Marketing Academy
Managing Your Subscribers
Having granular control over your subscribers is arguably among The most important facets of any email marketing program now.
Because highly personalized efforts are necessary if You are looking to increase clicks, opens, and, above all, your conversions.
And while many providers allow you to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they meet the Specified principles, and are automatically added or removed accordingly.
Here’s what setting up a rule looks like:
Notice how you can also combine Rules, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we will get into in a minute — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers together based on a common denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as title, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field information in separate columns… or may simply add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much to the form Stuff here since I have a whole section on this below, but this is the approach I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve gathered your custom field information from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to know that this is a feature you can use.
Overall, it is fair to say MailerLite has their contributor Management and personalization features on stage. Elite Email Marketing Academy
If you’re not impressed with what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a great base to work from if, for example the majority people, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and this is better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on specific pages.
Despite starting off super basic, the form designer lets you To personalize everything in the kind style, fields, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, such as adding additional fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded form also prevents users .
Last but certainly not least, you Can assess the way your form displays on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good base to work from and the editor is just as simple to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, like before, you can play with the styling options to get it Matched with your branding.
Last, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you special reporting for this campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted to another.
Reports for automations are Available under the’Automations’ tab, even although I found these to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to fulfill their needs.
What is email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can’t be said for every email marketing software.
After setting your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, adding a Delay, a conditional split, or an action, like transferring a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for transferring Readers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It is just much less efficient…. yet.
Another question of efficacy here is when generating new mails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, which means it’s possible to get an concept about what it contains at a glimpse.
While this process may seem like A grind on paper, it is actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you’ll likely find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is one type of automation You will not find in MailerLite, also that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with all the pages on your website.
This kind of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or plan to utilize, you might want to skip this one. Elite Email Marketing Academy
The Price of MailerLite is no doubt among those tools biggest Selling points, and let us face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it is still an wonderful alternative for those starting out.
And what about the premium plans?
It turns out, at around half the Cost of this rivalry on average, MailerLite is by far one of the least expensive options on the industry. Plus, if you’re ready to pay annually, you can also get a much better discount.
In fact, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those few advertising tools to disrupt The (very crowded) sector in recent years, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Elite Email Marketing Academy