Background Email & Affiliate Marketing Mastermind
If I asked you to name an email Marketing tool, what would you say? Email & Affiliate Marketing Mastermind
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing continues to be Dominated by the identical big players for the last ten years. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Email & Affiliate Marketing Mastermind
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Industry, address, business size, record size and also the kind of material you intend to send.
Then, You Have to verify your Website (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is related to that domain in order that they can email you a verification link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you’re a good match for their service.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and perform with the features, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps are not ideal for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We will get to automations soon, do not worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few additional options, the Majority of these will follow Exactly the same step-by-step procedure of a normal effort.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among their pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of content to your email, such as videos, merchandise columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to select your groups or segments.
The tab also allows one To build segment-like rules , in case your targeting is not quite right.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email & Affiliate Marketing Mastermind
Handling Your Subscribers
Having granular control over your readers is arguably one of The most important aspects of any email marketing software today.
Because highly personalized campaigns are necessary if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while most providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they fulfill the Specified rules, and will be automatically added or eliminated so.
Here’s what setting up a rule looks like:
Notice the way you can also combine Principles, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation principle — that we will get into in a minute — and they have no value aside from what you call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors together according to a common denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as name, business, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field data in distinct columns… or may easily add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much into the form Things here because I have an entire section on that below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve collected your custom field data from fresh Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important that you understand that this is a feature you may use.
Overall, it is fair to state MailerLite has their contributor Management and personalization features on point. Email & Affiliate Marketing Mastermind
If you are not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it does offer a great foundation to work from if, like the majority people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite starting off super basic, the form designer lets you To personalize everything in the kind style, subjects, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding additional fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can check how your form screens on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of the setup Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is at least as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your branding.
Finally, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you specific reporting for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so You can see exactly how your subscribers interacted with your emails compared to one another.
Reports for automations are also Available under the’Automations’ tab, although I found these to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than sufficient to fulfill their needs.
What is email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can’t be said for every email advertising software.
After establishing your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, including a Delay, a bubble break, or an act, like moving a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It is just much less efficient…. yet.
Another question of efficiency here is when generating new emails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, which means it’s possible to get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find this a downgrade in performance.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there’s one Kind of automation You won’t find in MailerLite, also that I think that it’s very important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with all the webpages on your site.
This Sort of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Email & Affiliate Marketing Mastermind
The Price of MailerLite is one of those tools largest Selling things, and let’s face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it’s still an amazing option for anyone starting out.
And what about the top programs?
It ends up, at around half of the Price of the competition generally, MailerLite is by far among the cheapest options on the industry. Plus, if you are willing to pay yearly, you can also get an even better discount.
In Reality, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those email marketing tools The (very crowded) sector in the last couple of decades, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the comments. Email & Affiliate Marketing Mastermind