Introduction Email Encryption Software For Outlook 2010
Email marketing is indeed critical For any small company to get appropriate. Email Encryption Software For Outlook 2010
And for good reason. Implemented Correctly, it will surely become the main tool in your business for creating relationships and creating sales.
According to Capterra, the Average return on $1 spent on email advertising is 44.25!
This is why you should take your Time and invest in a good email marketing program for your company.
If you are a blogger, then the Consensus autoresponder of selection was Aweber or MailChimp. Sign up to any email list, and there was a good chance they had been using one of the two.
For Quite a While, the standard Characteristic collection of Aweber worked perfectly fine. All entrepreneurs needed it to do was send emails out and incorporate with their favorite tools such as LeadPages and Click Funnels.
Nowadays however, email marketing automation has Become increasingly more significant.
By Way of Example, Infusionsoft used To function as go-to agency for unsigned bloggers and businesses wanting more innovative email automation abilities.
The Issue with Infusionsoft Though is the fact that it’s a hugely complex system to learn. Couple that with a hefty price tag and a first setup cost set it out of reach for most bloggers.
But things are changing for the Better and ConvertKit has emerged among the more popular email services that can provide marketing automations without the massive cost.
ConvertKit Disadvantages
– Can’t create super advanced marketing automations.
– Limited customization of forms.
– Hard to use templates.
– Divide testing restricted to subject lines just.
– Doesn’t work well for live webinars or events.
– No free trial.
ConvertKit Advantages
– Slick, intuitive interface.
– Works great with adding content updates to your site.
– Tag-based (versus listing based like MailChimp)
– Really nice visual automation editor.
– They don’t charge you for duplicate subscribers.
– Could add Publish content using tags in emails.
– Easily auto darkening broadcasts into un-opens.
– Automatic double paned for lead magnets.
– 365 days a year, 24 hours per day service via live chat and email.
– A solid number of integrations.
– Really nice reporting.
– Constantly being updated with new features.
Click here to start your free trial of ConvertKit.
Description of ConvertKit
ConvertKit is an email Service provider that’s specifically marketed towards bloggers, podcasters, and other companies that are building crowds.
It was started by Nathan Barry who I was a fan of, being a regular reader of the blog.
For a short moment, it was Rebranded to Seva, till they reverted back into ConvertKit.
What is interesting about ConvertKit is how crystalline Nathan is all about the entire process of taking ConvertKit from scratch to making $30k per month at 2015. Now in 2018, they have 19,500 busy clients and carrying over $1 million a month.
We are essentially getting a front Row chair on his journey to creating a successful SaaS product. It’s pretty cool since we get to read about both the highs and the lows.
Even in the Event That You don’t end up using ConvertKit, his blog posts are always interesting and I suggest giving Nathan a follow.Email Encryption Software For Outlook 2010
What is not So good about ConvertKit
Bad Part #1: Restricted set of triggers/actions for innovative automations
Here are the causes available on ConvertKit.
Compare this with ActiveCampaign.
This means you can’t really build The exact same type of complex automations that you can in ActiveCampaign or Drip.
You also won’t receive advanced Features in ConvertKit such as page tracking and lead scoring.
And I miss having listing management Actions like unsubscribing people so that you can do routine list hygiene.
Poor Part #2: Restricted A/B Testing
A/B testing is also a really important Feature to have for any email service. Doing this regularly will help you better your open and conversion rates.
ConvertKit Permits You to divide Test your subject lines like this:
Which is useful, for certain.
But there is no way to divide test For things such as delivery period, email body material, or automations.
Poor Part #3: maybe not a ton of customization options for forms and templates
I really do like the forms which ConvertKit provides. They’re clean and nice.
But the kind editor is quite Limited. Besides color, there is not much you can alter. By way of example, there’s no method to change the font for any one of the text.
Unless you’re willing to add in Your CSS.
This is not a big deal for me personally, as I use Thrive Leads for my own forms. But for people who don’t utilize a third party instrument, the absence of customization might be an issue.
Bad Part #4: No email templates
I don’t personally send out email Newsletter type mails, so this is not so big a deal to me personally.
But I know some companies do want This, which is why MailChimp remains popular.
ConvertKit has a few email Templates, however, the procedure for using them is very dull. You will want to muck about with HTML and CSS that not everyone wishes to perform.
So you will want to look elsewhere If that is what you want.
Some of The Best Features
Cool Characteristic #1: Seamless Visual Automation Editor
I really like the ConvertKit’s Visual automation editor. It’s a joy to use, especially once you compare it to some of the other automation editors out there.
That is because ConvertKit makes Editing each step on your automation workflow easy.
Let us say one of those steps in Your automation is sending an email. With other providers, editing the email will take you from the automation editor and into another email editor page. This may cause you to eliminate context of what you were doing.
With ConvertKit, what’s Done inside the automation editor itself. So clicking on an email step will allow you to edit it inline. And it is also possible to edit your types in precisely the same way.
It’s a great experience and it Puts additional automation editors to shame.
Cool Feature #2: Simple Segmentation within mails
Another useful feature is ConvertKit’s ability to segment individual mails with conditional tags.
So let’s say you wanted to make One email to a list, but add a bonus voucher to your VIP clients. You can do this in ConvertKit like this:
Pretty cool, right?
The syntax might look a little Strange to non-techies and you may have a hard time remembering what to type when you proceed to use it.
To help with this, you can click On the Personalize menu in the editor toolbar and then click the Subscriber’s labels menu item. ConvertKit will then add the right code snippet template directly to your email.
All you need to do is change to Your label, and upgrade the content for the two branches.
Cool Feature #3: Automobile resend broadcasts to un-opens
Every time you send out a Broadcast email, a certain proportion of people will not open it. Hubspot claims advertising and marketing emails just receive 25% email open rates.
Maybe you didn’t write a good Headline, or else they were too busy at the opportunity to take a look.
ConvertKit includes a fantastic feature Where you can resend your broadcast to the men and women who didn’t open it the first time.
This is available in stats page, Where you will see a button called Resend into Unopens.
Pressing It’s Going to allow you to Re-send your email again, where you’re able to make modifications to your Subject Line if you desire.
I love this because you can Maximize the eyeballs you get for every broadcast you send out.
Cool Feature #4: Lead Magnet Double Opt-in
There are debates everywhere About whether you should use double opt-in vs single opt-in.
The main Reason you want Double opt-in is that it is going to enhance your email listing quality. But the main argument against is the excess step will hurt your conversions.
All this is true.
But if you’re using lead Magnets, subsequently ConvertKit can manage double opt-in for you automatically like this.
After the user clicks the download Button to acquire their lead magnetthey are automatically opted in. So you get the best of both worlds! Email Encryption Software For Outlook 2010
Click here to begin your free trial of ConvertKit.
Details of ConvertKit
ConvertKit consists of 5 major building blocks. Let’s take a quick look at each.
Types
Forms are the way you get subscribers Into your accounts. ConvertKit allows you to create both forms and landing pages.
Forms may be embedded on any webpage Of your site, or via a standard modal popup. Landing pages are its very own dedicated webpage hosted on ConvertKit’s servers or your site with a WordPress plugin.
There are 3 Chief styles to choose From for regular types. Full, Minimal, and Clean.
As Stated above, the form Editor does not provide you lots of customization options, although the built-in fashions have a great clean look to them.
Landing pages also only have 3 Styles to pick from and the same limited customization choices.
Automations
To tie everything together, let’s Discuss ConvertKit’s automations.
In ConvertKit, subscribers can Input an automation in 4 distinct ways.
Through a form, getting tagged, Possessing a customized field updated, or from a buy.
From there, you can add an occasion, Action or Condition.
Actions would be the simplest to understand. The most common actions are incorporating a subscriber to one of your email sequences, remove or add a label, setting a customized field, or introducing a delay.
Requirements Allow You to branch your Automation according to a label or custom area.
So you could use branching to Have your VIP customers return 1 path and your non-VIPs go down another path similar to this:
Finally, you have Events, which pull your subscriber Forward to the next step in the automation when an event occurs.
Let us say one of the subscribers Is on day two of the 5 part email arrangement, which is trying to get them to purchase your product.
You can add an event to your Automation using the Add tag event. If on day two, the contributor buys your product (and you label them as a client ), it is going to pull them out of the current email order they were in.
That is handy as you won’t Invite them together with the last 3 mails on your order (by asking them to purchase ) since they’re presently a client of yours.
ConvertKit’s automation editor is Extremely fast and easy to use. As stated above, I really like the capability to seamlessly edit forms and emails right within the editor itself.
It makes for a much better Experience when generating new automations.
Broadcasts
Sending one-off emails in ConvertKit is straightforward.
Since there are no lists in ConvertKit, if you send a broadcast email you’ll want to use their filter mechanism to target who you’ll be sending your broadcast to.
You’ll most often use the Subscribed to filter at which you Can segment your air to certain forms, sequences, tags or merchandise.
The email editor is only your Standard HTML email editor, using a couple additional options. Click the A/B button near the subject line and you can start a split evaluation between a few different headlines.
The personalization button can be Used to enter in merge tags to your email or to use the in-email label segmentation I spoke about above.{ Email Encryption Software For Outlook 2010
Sequences
Sequences are at which you can Create a series of emails that get delivered to your readers at a predefined schedule of your choice.
On the left, you’ll notice all the Mails in your show along with when they will be sent out. You can drag emails around on the left to quickly alter the order they’re sent.
To the right, you’ll see exactly the same Email editor as you possibly get for Broadcasts. So the very same features apply, except you can not split test subject lines .
Subscribers
Contrary to MailChimp or Aweber, ConvertKit is label rather than record based. This means you have a single database of readers on your ConvertKit account.
To group subscribers together, You can use tags or create sections. With sections, you can do things like developing a set of contacts which subscribed before a particular date.
Or group subscribers by place Or any custom field you create.
ConvertKit also enables you to drill Down to any particular subscriber you’ve got. You can see things like what sequences they are around, what emails you have sent them, and if you’re doing e-commerce, what products they have purchased from you.
What Else Is there to understand?
How is Their support?
ConvertKit’s support is good from My expertise. While there’s no telephone support like Aweber has, they provide email and live chat 365 days per year, 24 hours a day.
Email response time ranges from 2-3 hours in my experience. But live chat is generally pretty responsive.
Do they Have a busy community?
They have a Facebook group Called The ConvertKit Family. It currently has 6k members and averages around 6 posts a day.
It is a good place to get your Questions answered by additional ConvertKit users.
What Integrations do they offer?
ConvertKit includes a ton of third-party integrations. I now rely 86 at the time of the review, including with tools like LeadPages, ClickFunnels, SamCart, and Shopify.
You can find the full listing Of ConvertKit integrations here.
How Great is ConvertKit for lead magnets?
ConvertKit is awesome for lead magnets. Not only will it host your guide magnets for you, the automatic double opt-in is a fantastic feature.
How Great is ConvertKit for eCommerce?
ConvertKit is becoming quite a little better when it comes to eCommerce. They simply launched a new feature that’s going to permit you to monitor every purchase made by a subscriber.
Why is this cool is that you just Can then begin automations according to a purchase.
It is only working together with Shopify and Teachable at The moment, but this has a lot of potential when they get things working with all e-commerce integrations.
Can it Handle live webinars or events?
To handle live events and Webinars, you need to be able to send mails out at a specific time and date. It is normal for webinars to send out multiple emails at particular times before it starts, like 24 hours before, 8 hours 10 minutes earlier, etc..
ConvertKit can manage live events And webinars through broadcasts only. That is not too suitable because then you need to schedule all your mails manually.
It would be preferable if ConvertKit gave you a way to send emails at a particular date and time. But that is currently impossible through sequences or automations.
Do they Have an affiliate program?
Yes, ConvertKit offers the Standard 30% recurring commissions as part of its affiliate application. The affiliate program is hosted on Ambassador.
Alexis is their affiliate Manager, and she really does a nice job of keeping you updated on the numerous promotions they are running.
Who’s Switching around to ConvertKit?
ConvertKit has been rising by Leaps and bounds, and I am studying about people switching to ConvertKit every day.
Listed below are a Couple of examples of Bloggers that have switched to ConvertKit from their previous email support:
– Why I Switched To ConvertKit: The Unofficial Definitive Review
– Why I Switched From Aweber Into ConvertKit
– 10 Reasons Why I Switched From Aweber into ConvertKit
ConvertKit Vs MailChimp
MailChimp has a couple of Things going for it versus ConvertKit. It’s cheaper, and it has better email templates.
However, for everything else, ConvertKit definitely wins out. Especially once you compare MailChimp’s crappy automation editor contrary to the amazing ConvertKit one.
Plus ConvertKit has tags which Gives you much better flexibility for segmenting your subscribers. MailChimp is extremely much lacking there.
ConvertKit Vs Aweber
The only reason I’d Recommend Aweber versus ConvertKit is in case you are purely performing affiliate marketing/CPA offers. Then, it might be more difficult to get acceptance on ConvertKit, and Aweber are your very best bet.
Aweber is also slightly cheaper Than ConvertKit.
Otherwise, ConvertKit is much better Than Aweber at pretty much everything else, including automations.
ConvertKit Vs ActiveCampaign
This is a much harder comparison. ActiveCampaign is a superb email marketing program, with tons of features for power users. You are able to do more with its automations, and it has better divide testing capacities.
Price wise, it is cheaper than ConvertKit at reduced subscriber levels, but it’s more expensive as you include an increasing number of contacts.
However, ConvertKit is easier to use, Using a nicer and crisper interface.
That one you should select depends On your business requirements. Do you want something that just works for regular email marketing tasks, without a ton of work? Afterward ConvertKit could make a great choice.
But if you need more advanced or Complex automations, subsequently ActiveCampaign is the better thing to do.
Pricing
ConvertKit’s uses exactly the Exact Same tiered Pricing model as most other email services perform. So the price goes up the more subscribers you have.
In comparison to its rivals, ConvertKit’s pricing comes out at the middle of the pack at lower subscriber levels.
But as you get beyond 10,000 Subscribers and beyond, ConvertKit actually does not jump up as much in cost as some of the rest.
Costs below are in case you pay Monthly, but should you pre-pay annual, you receive 2 months of service free.
ConvertKit does not normally Provide a free trial. But occasionally for promotions that are different, you may notice them promoting a 30-day trial.
I’ve never seen any ConvertKit Discounts either. They do offer a wonderful 30-day money back guarantee, however. Email Encryption Software For Outlook 2010
Conclusion
When I initially wrote this ConvertKit inspection, it had been an up and coming email marketing support.
But three years later, ConvertKit Has firmly established itself as one of the significant players from the email marketing space.
Marketing automation is the Future for email. It can help you target your clients better, leading to higher conversion and earnings.
What ConvertKit does is create Advertising automations truly accessible to non-techie people. Additionally, it offers you with a headache-free user experience.
While it Might Not Be the Most powerful email marketing software on the market, it doesn’t aim to be. You need to know it’s an email service that’s geared towards bloggers and other content creators.
Just make sure you know its Limits, and choose whether you’re ok with it.
If You’re, then I highly Urge you give ConvertKit a try.
Click here to begin your Convertkit Free Trial. Email Encryption Software For Outlook 2010
Click here to begin your free trial of ConvertKit.