Background Email Marketing Automation Software
If I asked you to name an email Marketing tool, what could you say? Email Marketing Automation Software
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing continues to be Dominated by the identical big players for the previous ten years. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Automation Software
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, site, Business, address, business size, list size and even the type of material you intend to send.
Then, you need to verify your Website (or domain name).
This is still part of this approval process, and MailerLite will Simply inquire which email is associated to this domain so they could email you a confirmation link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a fantastic match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the attributes, but you will not have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these steps aren’t ideal for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few additional options, most of these will follow The same step-by-step process of a standard effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of the pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Kinds of articles to your email, including videos, product columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to choose your groups or sections.
The tab also allows you To develop segment-like rules , in case your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Automation Software
Managing Your Subscribers
Possessing granular control over your readers is arguably among The most essential facets of any email marketing program now.
Because highly personalized efforts Are Essential if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they meet the Specified principles, and are automatically added or eliminated accordingly.
Here is what establishing a rule looks like:
Notice the way you can also combine Rules, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — that we’ll get into in a moment — and they don’t have any value aside from what you call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors collectively based on a frequent denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field information in distinct columns… or may simply add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the form Things here since I have an entire section on this below, but this is the approach I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field data from fresh Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important to understand that this is a feature you can use.
Overall, it’s fair to say MailerLite has their contributor Direction and personalization features on stage. Email Marketing Automation Software
If you’re not impressed by what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a great base to work from if, like the majority of us, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than some dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on particular pages.
Despite beginning super basic, the form designer allows you To personalize everything in the form style, fields, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind and prevents users .
Last but surely not least, you Can assess how your form displays on cellular by switching the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of the installation Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic base to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your own branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you specific reporting for that effort.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations are Available under the’Automations’ tab, though I found to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to fulfill their needs.
What’s email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can’t be said for each and every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, adding a Postpone, a conditional split, or an act, such as transferring a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Readers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It’s just much less efficient…. yet.
Another question of efficacy here is when creating new mails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, which means you can find an concept about what it contains at a glance.
While this process may seem like A grind on paper, it’s really much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will probably find that this downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s 1 Kind of automation You won’t find in MailerLite, also I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with all the webpages on your website.
This kind of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Email Marketing Automation Software
The cost of MailerLite is one of those tools biggest Selling things, and let’s face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it’s still an amazing option for those starting out.
And what about the top plans?
It turns out, at approximately half the Price of this competition on average, MailerLite is by far one of the least expensive options available on the market. Plus, if you’re ready to pay annually, you can also get an even better discount.
In fact, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is one of the email advertising tools The (very crowded) industry in recent decades, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Email Marketing Automation Software