Introduction Email Marketing Best Practices Images
If I asked you to name an email Marketing tool, what could you say? Email Marketing Best Practices Images
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing continues to be Dominated by the same large players for the last ten years. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Best Practices Images
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, business size, list size and also the kind of material you intend to send.
Then, you need to verify your Website (or domain ).
This is still part of this approval process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a verification link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you’re a fantastic fit for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and play with the features, but you won’t be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We’ll get to automations shortly, don’t worry.)
But whether it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the choice of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few additional options, most of these will follow The exact same step-by-step process of a standard effort.
So let’s walk you through it.
Once you click to create your campaign, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of content to your email, including videos, product columns, and societal connections.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ choices where you can select your groups or segments.
The tab also allows one To build segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Best Practices Images
Handling Your Subscribers
Having granular control over your subscribers is arguably among The most important facets of any email advertising program today.
Because highly personalized efforts are necessary if You are searching to increase clicks, opens, and, above all, your own conversions.
And while most providers Permit You to”tag” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they fulfill the Specified rules, and are automatically added or removed so.
Here is what setting up a rule looks like:
Notice how you can also blend Rules, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or via an Automation rule — that we’ll get into in a minute — and they don’t have any value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple contributors collectively based on a common denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field data in distinct columns… or can simply add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the shape Stuff here since I have an entire section on that below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field information from new Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their contributor Direction and personalization features on point. Email Marketing Best Practices Images
If you’re not impressed with what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a fantastic foundation to work from if, like the majority people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than some dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to show it on specific pages.
Despite beginning super fundamental, the form designer lets you To personalize everything in the kind style, subjects, background, name, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To envision your own backup in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding extra fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can check the way your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good foundation to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, like before, you can play with the styling options to get it Matched with your own branding.
Last, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for this campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see exactly how your subscribers interacted to another.
Reports for automations are Available under the’Automations’ tab, even although I found these to be less enlightening than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than sufficient to meet their demands.
What is email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can not be said for every email advertising software.
After establishing your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, adding a Delay, a conditional split, or an act, like transferring a contributor or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different classes that trigger new automation workflows. It is just not as efficient…. yet.
Another matter of efficacy here is when creating new mails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending options.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, so you can find an concept about what it contains at a glimpse.
While this process may seem like A grind on paper, it’s actually much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you will likely find that this downgrade in performance.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s one Kind of automation You won’t find in MailerLite, and I think it’s very important to highlight.
The ability to activate an automation (or step) based on how Readers interact with all the webpages on your website.
This kind of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or plan to utilize, you might want to skip this one. Email Marketing Best Practices Images
The cost of MailerLite is undoubtedly one of those tools largest Selling points, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it is still an amazing option for those starting out.
And what about the top plans?
It turns out, at around half of the Cost of this competition generally, MailerLite is by far among the cheapest options available on the industry. Additionally, if you are willing to pay yearly, you can also get an even greater discount.
In fact, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among those very few email advertising tools to disrupt The (very crowded) industry in the last couple of decades, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the comments. Email Marketing Best Practices Images