Background Email Marketing Consultant
If I asked you to name an email Marketing tool, what could you say? Email Marketing Consultant
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising continues to be Dominated by the same big players for the last decade. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Consultant
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, website, Business, address, company size, list size and also the type of content you plan to send.
Then, you need to verify your Site (or domain ).
This remains part of the approval process, and MailerLite will Simply ask which email is related to that domain in order that they could email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you are a good fit for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the features, but you won’t be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures are not ideal for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We’ll get to automations soon, do not worry.)
But whether it is a new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the choice of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few additional options, most of these will follow The same step-by-step procedure of a normal effort.
So let us walk you through it.
Once you click on to create your campaign, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of the pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Kinds of content to your email, including videos, product columns, and social links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you are able to select your classes or segments.
The advanced tab also allows you To develop segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Consultant
Managing Your Clients
Having granular control over your subscribers is arguably one of The most essential facets of any email advertising software now.
Because highly personalized efforts are necessary if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while most providers Permit You to”tag” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically inserted or eliminated accordingly.
Here is what setting up a rule looks like:
Notice the way you can also blend Principles, as well as another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we’ll get into in a minute — and they don’t have any value besides what you call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers together according to a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as name, company, and nation.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field information in separate columns… or may simply add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much into the form Things here because I have a whole section on this below, but this is the approach I’d recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field data from new Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to understand that this is a feature you may use.
Overall, it is fair to say MailerLite has their contributor Direction and personalization features on stage. Email Marketing Consultant
If you’re not impressed with what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it does offer a great base to work from if, for example the majority people, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than a few dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to show it on particular pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the form style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your copy in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, including adding additional fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded form and prevents users .
Last but certainly not least, you Can check how your form displays on mobile by switching the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is just as simple to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup forms.
And, as before, you can perform the styling options to get it Matched with your branding.
Finally, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
This is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you special reporting for this campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than enough to fulfill their demands.
What’s email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can not be said for every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a bubble break, or an act, such as transferring a subscriber or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for moving Readers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just not as effective…. yet.
Another question of efficacy here is when creating new emails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow instead of the usual sending options.
Finally, your email address will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, which means you can get an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it is really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in functionality.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is 1 type of automation You won’t find in MailerLite, also that I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with the webpages on your website.
This kind of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Email Marketing Consultant
The Price of MailerLite is no doubt one of those tools largest Selling points, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it is still an wonderful option for anyone starting out.
And what about the top plans?
It turns out, at approximately half of the Price of this competition on average, MailerLite is undoubtedly among the least expensive options available on the industry. Additionally, if you’re ready to pay annually, you are also able to get an even greater discount.
In fact, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those few email marketing tools The (very crowded) industry in recent years, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Email Marketing Consultant