Intro Email Marketing Examples B2B
When I asked you to name an email Marketing tool, what could you say? Email Marketing Examples B2B
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the same large players for the last decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Examples B2B
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, site, Business, address, business size, list size and also the type of material you intend to send.
Then, You Have to verify your Website (or domain name).
This remains part of the approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you’re a good fit for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and play with the features, but you won’t be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t ideal for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email marketing.
(We’ll get to automations soon, don’t worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few added choices, the Majority of these will follow The same step-by-step procedure of a normal effort.
So let’s walk you through it.
Once you click to create your campaign, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of articles to your email, including videos, merchandise columns, and social links.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you can choose your classes or sections.
The tab also allows one To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Examples B2B
Handling Your Subscribers
Possessing granular control over your readers is arguably one of The most important aspects of any email marketing software now.
Because highly personalized campaigns Are Essential if You’re searching to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically inserted or removed accordingly.
Here’s what setting up a rule looks like:
Notice the way you can even blend Principles, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — which we’ll get to in a moment — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors collectively according to a frequent denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as name, business, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field data in distinct columns… or may easily add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much into the shape Things here since I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, once you’ve collected your custom field data from new Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important to understand this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on stage. Email Marketing Examples B2B
If you are not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a great foundation to work from if, like most of us, you do not have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than some dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to display it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything in the form style, fields, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To envision your own copy in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded form and prevents users .
Last but certainly not least, you Can assess the way your form screens on cellular by switching the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but as I said before, you may even create popup forms in MailerLite.
While the majority of this setup process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic foundation to work from and the editor is just as simple to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup forms.
And, as before, you can play the styling options to get it Matched up with your branding.
Last, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you special reporting for this campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so You can see precisely how your readers interacted with your emails compared to one another.
Reports for automations are Accessible under the’Automations’ tab, though I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to fulfill their needs.
What is email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can not be said for every email advertising software.
After establishing your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, including a Delay, a conditional split, or an action, like moving a subscriber or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s now no automation for moving Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just much less effective…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending options.
Ultimately, your email address will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, so it’s possible to get an idea of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is actually much faster than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you will likely find that this downgrade in performance.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You will not find in MailerLite, also that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with all the webpages on your site.
This kind of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or intend to utilize, you may want to skip this one. Email Marketing Examples B2B
The Price of MailerLite is no doubt one of those tools biggest Selling points, and let’s face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it’s still an amazing option for those starting out.
And what about the top programs?
It turns out, at approximately half the Cost of the competition on average, MailerLite is undoubtedly one of the least expensive options available on the market. Plus, if you’re willing to pay annually, you can also get an even better discount.
In fact, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those email advertising tools The (very crowded) sector in recent decades, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Email Marketing Examples B2B