Intro Email Marketing For Your Business
When I asked you to name an email Marketing tool, what would you say? Email Marketing For Your Business
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing continues to be Dominated by the same big players for the previous ten years. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing For Your Business
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, website, Business, address, business size, list size and also the kind of content you plan to send.
Then, you need to confirm your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is related to this domain in order that they could email you a confirmation link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you’re a fantastic fit for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you will not be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these steps aren’t perfect for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We will get to automations shortly, do not worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the choice of changing the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few added choices, the Majority of these will follow The exact same step-by-step process of a standard campaign.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among their pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Kinds of articles to your email, including videos, merchandise columns, and social links.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ options where you are able to select your groups or sections.
The advanced tab also allows you To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Email Marketing For Your Business
Handling Your Subscribers
Having granular control over your readers is arguably among The most essential aspects of any email marketing software today.
Because highly personalized efforts are necessary if You’re searching to increase opens, clicks, and, most importantly, your conversions.
And while most providers Permit You to”tag” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically added or eliminated so.
Here’s what setting up a rule looks like:
Notice how you can even combine Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation rule — that we will get to in a moment — and they don’t have any value besides what you actually call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers collectively based on a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field information in distinct columns… or may simply add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the form Things here since I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field information from new Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important that you understand that this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Direction and personalization features on point. Email Marketing For Your Business
If you are not impressed with what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a great base to work from if, like most of us, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, fields, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your backup in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding additional fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded form also prevents users .
Last but certainly not least, you Can assess how your form screens on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of the installation Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is at least as easy to use with this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can play with the styling options to get it Matched up with your own branding.
Last, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so You can see your readers interacted with your emails in relation to another.
Reports for automations are Accessible under the’Automations’ tab, even though I found these to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than enough to meet their needs.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can’t be said for each and every email advertising software.
After setting your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an act, like moving a subscriber or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is just not as efficient…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending alternatives.
Finally, your email will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, so you can get an idea about what it contains at a glance.
While this procedure may seem like A grind on paper, it’s actually much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you will probably find that this downgrade in functionality.
It’s fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You won’t find in MailerLite, and that I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with the pages on your website.
This kind of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Email Marketing For Your Business
The Price of MailerLite is no doubt among those tools largest Selling things, and let’s face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it’s still an wonderful option for those starting out.
And what about the premium programs?
It turns out, at approximately half of the Price of this competition generally, MailerLite is by far among the least expensive options available on the market. Plus, if you are ready to pay yearly, you are also able to get a much greater discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those email marketing tools The (very crowded) industry in recent decades, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the comments. Email Marketing For Your Business