Background Email Marketing Gratuit
When I asked you to name an email Marketing tool, what would you say? Email Marketing Gratuit
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing continues to be Dominated by the same large players for the last decade. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Gratuit
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Industry, address, company size, list size and also the kind of content you plan to send.
Then, You Have to confirm your Website (or domain ).
This is still part of this approval process, and MailerLite will Simply inquire which email is related to this domain so they can email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you are a good fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the attributes, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the choice of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added choices, most of these will follow Exactly the exact same step-by-step procedure of a normal effort.
So let’s walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among their pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is a little on the low side, but the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Kinds of articles to your email, including videos, product columns, and societal connections.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ options where you can choose your groups or segments.
The advanced tab also allows one To build segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Email Marketing Gratuit
Managing Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential facets of any email marketing software now.
Because highly personalized campaigns Are Essential if You are looking to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”tag” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and are automatically inserted or eliminated so.
Here is what setting up a rule looks like:
Notice how you can even combine Rules, as well as another rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we will get into in a minute — and they have no value aside from what you call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers together based on a common denominator.
Somewhat confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as name, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field information in distinct columns… or can easily add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much into the shape Stuff here since I have a whole section on that below, but this is the strategy I would recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field data from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important to understand this is a feature you can use.
Overall, it is reasonable to say MailerLite has their subscriber Management and personalization features on stage. Email Marketing Gratuit
If you’re not impressed with what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic foundation to work from if, like most of us, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than a few dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to display it on particular pages.
Despite starting off super fundamental, the form designer allows you To personalize everything in the form style, subjects, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To envision your own backup in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding additional fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded form also prevents users .
Last but certainly not least, you Can check the way your form displays on cellular by switching the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, there are A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic foundation to work from and the editor is just as easy to use for this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup forms.
And, as before, you can play with the styling options to get it Matched with your branding.
Last, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you special reporting for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see precisely how your subscribers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, even although I found to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to fulfill their demands.
What’s email marketing with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can’t be said for each and every email marketing program.
After establishing your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, including a Postpone, a conditional split, or an act, like transferring a contributor or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for moving Subscribers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s just much less effective…. yet.
Another question of efficiency here is when creating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending alternatives.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation block, which means you can get an idea about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is actually much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will probably find this a downgrade in performance.
It’s fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is 1 type of automation You won’t find in MailerLite, and I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with the pages on your site.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Email Marketing Gratuit
The cost of MailerLite is one of those tools biggest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it’s still an wonderful option for anyone starting out.
And what about the premium programs?
It ends up, at approximately half the Price of the rivalry on average, MailerLite is undoubtedly among the least expensive options on the market. Plus, if you are ready to pay yearly, you can also get a much greater discount.
In fact, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is one of the few email advertising tools to interrupt The (very crowded) industry in recent years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the comments. Email Marketing Gratuit