Intro Email Marketing List Management
When I asked you to name an email Marketing tool, what would you say? Email Marketing List Management
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising continues to be Dominated by the same big players for the previous ten years. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be ripping MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing List Management
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, website, Business, address, business size, list size and even the kind of content you plan to send.
Then, You Have to confirm your Site (or domain ).
This remains part of the approval process, and MailerLite will Simply ask which email is associated to this domain so they can email you a verification link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you’re a fantastic fit for their service.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the features, but you won’t be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures are not ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We will get to automations soon, do not worry.)
But whether it’s a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few additional choices, most of these will follow The same step-by-step procedure of a standard campaign.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of the pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Kinds of articles to your email, including videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ choices where you can select your classes or segments.
The advanced tab also allows one To build segment-like rules , in the event your targeting is not quite right.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing List Management
Handling Your Clients
Possessing granular control over your subscribers is arguably among The most important aspects of any email advertising program now.
Because highly personalized efforts are necessary if You’re looking to increase opens, clicks, and, most importantly, your own conversions.
And while most providers Permit You to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they meet the Specified principles, and are automatically added or eliminated accordingly.
Here is what establishing a rule looks like:
Notice how you can also combine Principles, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or via an Automation rule — that we will get to in a minute — and they have no value besides what you actually call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors collectively according to a common denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as name, company, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field data in separate columns… or may simply add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much to the shape Stuff here since I have a whole section on this below, but this is the approach I would recommend if you wished to use this feature.
Again, once you’ve gathered your custom field information from new Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it is important that you know this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Direction and personalization features on point. Email Marketing List Management
If you are not impressed with what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great base to work from if, like the majority people, you do not have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than a few dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to display it on specific pages.
Despite starting off super fundamental, the form designer allows you To customize everything from the form style, fields, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That can replace the embedded form and prevents users .
Last but certainly not least, you Can check how your form screens on mobile by switching the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic base to work from and the editor is just as easy to use with this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform the styling options to get it Matched with your own branding.
Last, you can Select the near Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you special reporting for that effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your readers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, even although I found to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to fulfill their demands.
What’s email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can’t be said for each and every email advertising software.
After setting your trigger, you can Start adding steps to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an action, such as transferring a contributor or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For example, there’s currently no automation for moving Subscribers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into different classes that activate new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficacy here is when generating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your topic line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending alternatives.
Finally, your email will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, which means you can get an concept about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find that this downgrade in functionality.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s one Kind of automation You will not find in MailerLite, and I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the webpages on your website.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Email Marketing List Management
The Price of MailerLite is among those tools largest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it is still an amazing alternative for anyone starting out.
And what about the top programs?
It turns out, at around half the Cost of the rivalry generally, MailerLite is undoubtedly one of the cheapest options available on the market. Plus, if you are willing to pay yearly, you are also able to get an even better discount.
In Reality, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is one of the email marketing tools to disrupt The (very crowded) sector in recent decades, and that’s no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Email Marketing List Management