Intro Email Marketing Manager
If I asked you to name an email Marketing tool, what would you say? Email Marketing Manager
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising continues to be Dominated by the identical large players for the previous decade. Which means that they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to see whether it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Manager
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, company size, list size and even the type of content you intend to send.
Then, You Have to verify your Site (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a verification link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you’re a fantastic fit for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the features, but you will not have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t ideal for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We will get to automations soon, don’t worry.)
But if it’s a new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few additional choices, most of these will follow Exactly the exact same step-by-step procedure of a standard effort.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include distinct Types of content to your email, such as videos, merchandise columns, and social connections.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you can select your groups or sections.
The advanced tab also allows you To build segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Manager
Managing Your Clients
Possessing granular control over your readers is arguably among The most essential facets of any email advertising program today.
Because highly personalized efforts are necessary if You’re looking to increase opens, clicks, and, most importantly, your own conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they fulfill the Specified rules, and are automatically inserted or eliminated so.
Here is what establishing a rule looks like:
Notice the way you can also blend Rules, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we’ll get to in a minute — and they don’t have any value aside from what you actually call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors together based on a frequent denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as title, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field data in distinct columns… or may simply add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much into the shape Things here since I have a whole section on that below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to know this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Management and personalization features on stage. Email Marketing Manager
If you’re not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great foundation to work from if, for example the majority people, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super fundamental, the form designer lets you To personalize everything from the kind style, fields, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own copy in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than just its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can check the way your form screens on mobile by switching the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good foundation to work from and the editor is at least as simple to use with this form kind.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can play the styling options to get it Matched with your own branding.
Finally, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you special coverage for that campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see your readers interacted to one another.
Reports for automations will also be Available under the’Automations’ tab, even though I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to meet their needs.
What’s email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email advertising software.
After setting your trigger, you can Start adding steps to your workflow.
These steps can be anything from sending an email, adding a Delay, a conditional split, or an action, like transferring a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply not as efficient…. yet.
Another question of efficacy here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your subject line which appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Finally, your email will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, so you can get an concept of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will probably find this a downgrade in functionality.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there’s one type of automation You will not find in MailerLite, also I think it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the webpages on your website.
This kind of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Email Marketing Manager
The Price of MailerLite is one of those tools largest Selling things, and let’s face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this plan, it’s still an wonderful option for anyone starting out.
And what about the top programs?
It ends up, at approximately half of the Price of the rivalry on average, MailerLite is undoubtedly one of the least expensive options available on the market. Additionally, if you’re willing to pay annually, you are also able to get an even greater discount.
In Reality, I haven’t been able to locate anything that does exactly the same job, cheaper.
MailerLite is among those few email advertising tools to interrupt The (very crowded) industry in the last couple of decades, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the comments. Email Marketing Manager