Intro Email Marketing Manager Responsibilities
When I asked you to name an email Marketing instrument, what could you say? Email Marketing Manager Responsibilities
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email marketing continues to be Dominated by the same big players for the previous ten years. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be tearing MailerLite from limb To limb to see whether it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Manager Responsibilities
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, business size, list size and even the kind of content you plan to send.
Then, you need to verify your Site (or domain name).
This is still part of the approval process, and MailerLite will Simply inquire which email is related to that domain in order that they could email you a verification link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you’re a fantastic fit for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and play with the attributes, but you will not have the ability to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these steps are not ideal for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few added options, the Majority of these will follow The exact same step-by-step procedure of a normal effort.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of their pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include distinct Types of articles to your email, including videos, product columns, and societal connections.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you can choose your classes or segments.
The advanced tab also allows one To develop segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Manager Responsibilities
Handling Your Clients
Possessing granular control over your readers is arguably among The most essential facets of any email advertising program today.
Because highly personalized campaigns Are Essential if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while most providers Permit You to”label” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically inserted or eliminated accordingly.
Here is what establishing a rule looks like:
Notice the way you can also combine Rules, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or via an Automation principle — that we will get into in a minute — and they don’t have any value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors together according to a frequent denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as title, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field information in separate columns… or can simply add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much into the form Stuff here since I have an entire section on that below, but this is the approach I’d recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from new Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it is fair to say MailerLite has their contributor Direction and personalization features on point. Email Marketing Manager Responsibilities
If you are not impressed with what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a fantastic base to work from if, like the majority of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the identical task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the form style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To envision your own backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding extra fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess how your form displays on mobile by shifting the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of the installation process is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic foundation to work from and the editor is just as easy to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can perform with the styling options to get it Matched with your branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
This is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into different areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see your subscribers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, although I found to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than sufficient to fulfill their demands.
What is email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can not be said for every email marketing program.
After setting your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, adding a Postpone, a conditional split, or an act, such as transferring a subscriber or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s just not as efficient…. yet.
Another matter of efficacy here is when generating new emails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, which means you can get an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it’s really much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll likely find this a downgrade in performance.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is one Kind of automation You will not find in MailerLite, also that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with the pages on your site.
This Sort of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Email Marketing Manager Responsibilities
The Price of MailerLite is undoubtedly one of the tools biggest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it is still an amazing option for those starting out.
And what about the top plans?
It turns out, at around half the Cost of this competition generally, MailerLite is undoubtedly one of the least expensive options on the market. Plus, if you are ready to pay annually, you can also get an even better discount.
In Reality, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is one of the very few marketing tools to interrupt The (very crowded) industry in recent years, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Email Marketing Manager Responsibilities