Introduction Email Marketing Open Rates 2016
If I asked you to name an email Marketing instrument, what would you say? Email Marketing Open Rates 2016
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising continues to be Dominated by the same large players for the previous ten years. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing Open Rates 2016
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, site, Industry, address, business size, list size and even the kind of material you intend to send.
Then, you need to confirm your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is associated to this domain so they could email you a confirmation link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you’re a fantastic match for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and play with the features, but you won’t be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these steps are not perfect for getting started, it Does help prevent malicious users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, do not worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few additional choices, most of these will follow Exactly the same step-by-step procedure of a standard campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among their pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Kinds of content to your email, such as videos, product columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to choose your groups or segments.
The tab also allows you To build segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Email Marketing Open Rates 2016
Handling Your Subscribers
Having granular control over your readers is arguably one of The most essential facets of any email marketing program today.
Because highly personalized efforts are necessary if You’re searching to increase opens, clicks, and, most importantly, your own conversions.
And while many providers Permit You to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a segment only when they fulfill the Specified principles, and are automatically inserted or removed accordingly.
Here is what establishing a rule looks like:
Notice how you can even blend Principles, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or through an Automation principle — that we’ll get to in a moment — and they don’t have any value besides what you actually call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors together according to a frequent denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. Besides, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as title, business, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field data in distinct columns… or can simply add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much to the form Stuff here since I have a whole section on this below, but this is the strategy I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field information from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important that you understand that this is a feature you can use.
Overall, it’s fair to say MailerLite has their subscriber Direction and personalization features on point. Email Marketing Open Rates 2016
If you are not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a fantastic foundation to work from if, for example most people, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and it is better than a few dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite beginning super basic, the form designer lets you To personalize everything in the kind style, subjects, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on cellular by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is just as easy to use for this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Contemplating paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can play the styling options to get it Matched with your branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have both.
That is where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you specific reporting for this effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so You can see your subscribers interacted to one another.
Reports for automations are Accessible under the’Automations’ tab, even although I found these to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to fulfill their needs.
What is email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can’t be said for each and every email marketing software.
After setting your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a conditional split, or an act, like transferring a subscriber or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It is just not as efficient…. yet.
Another matter of efficacy here is when creating new mails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Finally, your email will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, which means it’s possible to find an idea about what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you will probably find this a downgrade in functionality.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You won’t find in MailerLite, also that I think that it’s very important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with the pages on your website.
This kind of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Email Marketing Open Rates 2016
The cost of MailerLite is one of those tools biggest Selling points, and let us face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it’s still an amazing option for those starting out.
And what about the premium plans?
It turns out, at around half the Price of the rivalry generally, MailerLite is by far one of the least expensive options on the industry. Plus, if you’re willing to pay yearly, you are also able to get a much better discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is one of those email advertising tools to interrupt The (very crowded) sector in the last couple of decades, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Email Marketing Open Rates 2016