Background Email Marketing Optimization
When I asked you to name an email Marketing instrument, what would you say? Email Marketing Optimization
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising continues to be Dominated by the identical large players for the last ten years. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Optimization
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, site, Business, address, business size, list size and also the type of content you intend to send.
Then, you need to confirm your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is associated to this domain in order that they could email you a verification link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you’re a fantastic match for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the attributes, but you won’t be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t ideal for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We will get to automations soon, do not worry.)
But whether it is a new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few additional options, the Majority of these will follow The exact same step-by-step process of a standard effort.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of their pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Types of content to your email, including videos, product columns, and social connections.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can select your groups or sections.
The tab also allows one To build segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Optimization
Managing Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential facets of any email marketing software today.
Because highly personalized campaigns Are Essential if You’re searching to increase clicks, opens, and, above all, your own conversions.
And while many providers allow you to”label” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can even blend Principles, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — that we will get into in a moment — and they don’t have any value aside from what you call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers together according to a common denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as name, company, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field information in distinct columns… or can easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the form Stuff here because I have a whole section on this below, but this is the approach I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to know that this is a feature you may use.
Overall, it is fair to state MailerLite has their contributor Management and personalization features on point. Email Marketing Optimization
If you are not impressed with what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a fantastic base to work from if, like the majority of us, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than some dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to display it on specific pages.
Despite starting off super fundamental, the form designer lets you To personalize everything in the kind style, subjects, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To envision your own copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding extra fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check the way your form screens on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this installation process is identical, there are A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic foundation to work from and the editor is just as easy to use with this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, like before, you can perform with the styling options to get it Matched up with your own branding.
Finally, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see your subscribers interacted with your mails compared to another.
Reports for automations will also be Available under the’Automations’ tab, although I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than sufficient to fulfill their demands.
What’s email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can’t be said for each and every email marketing software.
After establishing your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an action, like transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It is just much less efficient…. yet.
Another question of efficiency here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your topic line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, which means you can get an idea about what it contains at a glance.
While this process may seem like A grind on newspaper, it’s actually much faster than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in performance.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there’s one Kind of automation You will not find in MailerLite, and that I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with all the pages on your website.
This kind of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Email Marketing Optimization
The cost of MailerLite is one of the tools largest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it’s still an amazing alternative for anyone starting out.
And what about the premium plans?
It turns out, at around half of the Price of this rivalry generally, MailerLite is by far one of the cheapest options available on the market. Plus, if you’re willing to pay annually, you are also able to get an even better discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among those email marketing tools to disrupt The (very crowded) sector in the last couple of years, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the comments. Email Marketing Optimization