Intro Email Marketing Reviews
If I asked you to name an email Marketing tool, what could you say? Email Marketing Reviews
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising continues to be Dominated by the identical large players for the previous decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Reviews
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, site, Business, address, business size, record size and also the type of material you intend to send.
Then, you need to verify your Site (or domain name).
This remains part of the approval process, and MailerLite will Simply ask which email is associated to that domain so they could email you a confirmation link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you’re a good match for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the attributes, but you won’t be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not perfect for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We’ll get to automations shortly, do not worry.)
But if it is a new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the choice of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few additional options, the Majority of these will follow Exactly the exact same step-by-step procedure of a standard campaign.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among their pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Kinds of articles to your email, such as videos, merchandise columns, and societal links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you are able to choose your classes or segments.
The tab also allows you To build segment-like rules , in the event your targeting is not quite right.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Reviews
Handling Your Clients
Possessing granular control over your subscribers is arguably among The most essential aspects of any email advertising software now.
Because highly personalized efforts Are Essential if You are searching to increase opens, clicks, and, most importantly, your own conversions.
And while most providers allow you to”label” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they fulfill the Specified principles, and are automatically added or removed accordingly.
Here is what establishing a rule looks like:
Notice how you can even combine Principles, as well as another rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or through an Automation principle — that we’ll get into in a minute — and they have no value besides what you call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors collectively according to a common denominator.
A tad confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own fields, such as name, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field information in distinct columns… or may simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the shape Stuff here since I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important to know this is a feature you may use.
Overall, it is reasonable to say MailerLite has their contributor Direction and personalization features on point. Email Marketing Reviews
If you are not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic foundation to work from if, for example most of us, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the form style, fields, background, title, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To visualize your copy in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can assess the way your form displays on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of this installation Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic foundation to work from and the editor is just as simple to use with this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can perform the styling options to get it Matched up with your branding.
Last, you can choose the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you special reporting for this campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see your readers interacted with your mails compared to one another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found these to be less enlightening than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available data more than sufficient to fulfill their needs.
What is email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can’t be said for every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a bubble break, or an action, like transferring a subscriber or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Readers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just much less efficient…. yet.
Another matter of efficiency here is when creating new emails In the automation workflow builder.
After adding an email block to The workflow, you will be asked to add your subject line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending options.
Finally, your email address will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to get an idea of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much quicker than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you will likely find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is 1 type of automation You won’t find in MailerLite, and I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with all the pages on your site.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Email Marketing Reviews
The Price of MailerLite is one of the tools largest Selling points, and let us face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it is still an wonderful option for those starting out.
And what about the premium plans?
It ends up, at approximately half the Cost of this competition generally, MailerLite is by far one of the least expensive options available on the market. Plus, if you are ready to pay annually, you can also get an even better discount.
In Reality, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is among the very few email marketing tools to interrupt The (very crowded) industry in the last couple of years, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Email Marketing Reviews