Intro Email Marketing Software Malaysia
If I asked you to name an email Marketing instrument, what could you say? Email Marketing Software Malaysia
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing continues to be Dominated by the same large players for the previous decade. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be ripping MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Software Malaysia
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, website, Business, address, company size, record size and even the type of content you intend to send.
Then, You Have to verify your Site (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is related to that domain so they can email you a confirmation link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you are a fantastic match for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the features, but you won’t be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps are not perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We will get to automations shortly, don’t worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the choice of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few additional choices, most of these will follow The same step-by-step procedure of a normal campaign.
So let’s walk you through it.
Once you click to create your effort, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among their pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of articles to your email, including videos, product columns, and social connections.
After making your adjustments, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can select your groups or sections.
The advanced tab also allows you To build segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Software Malaysia
Handling Your Clients
Having granular control over your readers is arguably one of The most essential aspects of any email advertising program now.
Because highly personalized efforts Are Essential if You’re searching to increase opens, clicks, and, most importantly, your own conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they meet the Specified rules, and will be automatically inserted or eliminated so.
Here is what setting up a rule looks like:
Notice how you can also combine Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation rule — that we’ll get into in a minute — and they have no value besides what you call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors collectively according to a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field information in distinct columns… or may simply add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much to the shape Stuff here since I have an entire section on that below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scratching the surface Of what is possible with custom fields, but it is important to know that this is a feature you may use.
Overall, it is fair to say MailerLite has their contributor Management and personalization features on point. Email Marketing Software Malaysia
If you are not impressed with what you have seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great foundation to work from if, like the majority of us, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is better than a few dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the kind style, subjects, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your copy in real-time.
It would have been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding extra fields and setting a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded kind and prevents users .
Last but surely not least, you Can check how your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of the setup Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good base to work from and the editor is just as easy to use for this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched up with your branding.
Finally, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see exactly how your subscribers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, even although I found to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than sufficient to fulfill their demands.
What’s email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can’t be said for each and every email marketing program.
After setting your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a bubble break, or an act, such as moving a contributor or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s now no automation for moving Subscribers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It is just much less efficient…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to put in your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending options.
Ultimately, your email will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, so it’s possible to get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s actually much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you will likely find that this downgrade in functionality.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You will not find in MailerLite, and that I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with all the pages on your website.
This Sort of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Email Marketing Software Malaysia
The cost of MailerLite is undoubtedly one of the tools largest Selling points, and let’s face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it’s still an wonderful option for anyone starting out.
And what about the premium programs?
It ends up, at around half of the Cost of the rivalry generally, MailerLite is undoubtedly among the cheapest options on the market. Additionally, if you’re willing to pay yearly, you are also able to get a much better discount.
In fact, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those very few marketing tools to interrupt The (very crowded) sector in the last couple of years, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the comments. Email Marketing Software Malaysia