Introduction Email Marketing Spam Filters
If I asked you to name an email Marketing tool, what could you say? Email Marketing Spam Filters
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing has been Dominated by the same big players for the last ten years. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be ripping MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Spam Filters
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, company size, list size and also the kind of content you plan to send.
Then, you need to confirm your Site (or domain ).
This is still part of the approval process, and MailerLite will Simply inquire which email is associated to this domain in order that they can email you a verification link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and ascertain whether you’re a good match for their service.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the features, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t ideal for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We’ll get to automations soon, don’t worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the option of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added choices, most of these will follow Exactly the same step-by-step process of a normal campaign.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, but the designs are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of content to your email, such as videos, merchandise columns, and societal links.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to choose your classes or segments.
The advanced tab also allows one To build segment-like rules , in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Spam Filters
Handling Your Clients
Having granular control over your subscribers is arguably among The most important aspects of any email advertising program today.
Because highly personalized campaigns Are Essential if You are searching to increase clicks, opens, and, most importantly, your own conversions.
And while many providers allow you to”tag” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically inserted or eliminated so.
Here is what setting up a rule looks like:
Notice how you can even blend Principles, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — which we will get into in a moment — and they have no value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers collectively based on a frequent denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in distinct columns… or can simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added to a form:
I will not go too much into the form Stuff here since I have an entire section on that below, but this is the strategy I would recommend if you wished to use this attribute.
Again, once you’ve collected your custom field information from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you can use.
Overall, it is fair to say MailerLite has their contributor Direction and personalization features on stage. Email Marketing Spam Filters
If you’re not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a fantastic base to work from if, for example the majority people, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is better than some dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to show it on specific pages.
Despite starting off super basic, the form designer lets you To customize everything in the form style, fields, background, name, input fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates, but as you know, there’s more to some form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, such as adding extra fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on mobile by switching the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic base to work from and the editor is at least as simple to use with this form kind.
Clicking on the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched with your branding.
Finally, you can choose the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you special reporting for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into different areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so You can see how your readers interacted to one another.
Reports for automations are Accessible under the’Automations’ tab, though I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available data more than sufficient to meet their needs.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can’t be said for each and every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, adding a Delay, a bubble break, or an action, such as moving a contributor or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficacy here is when generating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, which means you can get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll likely find this a downgrade in functionality.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is 1 type of automation You will not find in MailerLite, and I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the pages on your site.
This Sort of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or plan to utilize, you might want to skip this one. Email Marketing Spam Filters
The Price of MailerLite is one of those tools biggest Selling points, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it is still an amazing alternative for those starting out.
And what about the top plans?
It turns out, at around half the Cost of the rivalry on average, MailerLite is undoubtedly among the cheapest options on the industry. Additionally, if you are willing to pay annually, you can also get an even better discount.
In fact, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is one of the few email marketing tools to interrupt The (very crowded) sector in the last couple of decades, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Email Marketing Spam Filters