Introduction Email Marketing Statistics And Metrics
If I asked you to name an email Marketing tool, what could you say? Email Marketing Statistics And Metrics
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising has been Dominated by the same big players for the last ten years. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Statistics And Metrics
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, business size, record size and even the kind of content you intend to send.
Then, You Have to confirm your Website (or domain ).
This remains part of this approval process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a confirmation link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you’re a good fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t perfect for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle The majority of your email advertising.
(We will get to automations soon, don’t worry.)
But if it’s a new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the option of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few additional options, the Majority of these will follow Exactly the same step-by-step process of a standard effort.
So let us walk you through it.
Once you click to create your effort, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among the pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Kinds of content to your email, such as videos, merchandise columns, and societal links.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can choose your classes or segments.
The tab also allows you To build segment-like rules , in the event your targeting is not quite right.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Statistics And Metrics
Managing Your Subscribers
Possessing granular control over your readers is arguably among The most important aspects of any email marketing program today.
Because highly personalized campaigns Are Essential if You are searching to increase opens, clicks, and, most importantly, your own conversions.
And while most providers allow you to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a segment only when they fulfill the Specified rules, and are automatically added or removed so.
Here is what setting up a rule looks like:
Notice how you can even blend Rules, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or via an Automation principle — that we’ll get to in a moment — and they have no value besides what you call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors collectively based on a frequent denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field data in separate columns… or can easily add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much into the shape Things here since I have a whole section on that below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field information from fresh Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Direction and personalization features on point. Email Marketing Statistics And Metrics
If you’re not impressed with what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a great base to work from if, for example the majority people, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They finally do the identical task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is better than some dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to show it on specific pages.
Despite beginning super basic, the form designer allows you To customize everything from the kind style, subjects, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you can also create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic base to work from and the editor is just as simple to use for this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your own branding.
Last, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
That is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special reporting for that campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so You can see exactly how your readers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, although I found these to be less insightful than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than enough to meet their needs.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can not be said for every email marketing software.
After setting your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, including a Delay, a conditional split, or an action, such as transferring a subscriber or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for transferring Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various classes that activate new automation workflows. It’s just not as efficient…. yet.
Another question of efficacy here is when creating new mails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending options.
Ultimately, your email address will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, so you can find an idea about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s actually much quicker than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will probably find that this downgrade in functionality.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, also I think it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the pages on your site.
This kind of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Email Marketing Statistics And Metrics
The Price of MailerLite is one of those tools biggest Selling points, and let us face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an wonderful alternative for anyone starting out.
And what about the top programs?
It turns out, at approximately half of the Cost of the rivalry generally, MailerLite is by far among the cheapest options on the industry. Additionally, if you are willing to pay annually, you can also get an even better discount.
In fact, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those email advertising tools The (very crowded) industry in recent decades, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the comments. Email Marketing Statistics And Metrics