Intro Email Marketing Summit 2018
When I asked you to name an email Marketing instrument, what would you say? Email Marketing Summit 2018
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing has been Dominated by the same large players for the previous decade. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be ripping MailerLite from limb To limb to see whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Summit 2018
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, business size, list size and also the kind of material you plan to send.
Then, You Have to confirm your Website (or domain name).
This remains part of the approval process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a confirmation link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you’re a fantastic match for their service.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the attributes, but you won’t be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these steps aren’t perfect for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We will get to automations shortly, do not worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few added choices, the Majority of these will follow The exact same step-by-step procedure of a normal effort.
So let’s walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Types of content to your email, such as videos, merchandise columns, and societal links.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to choose your classes or segments.
The tab also allows you To develop segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Summit 2018
Handling Your Clients
Possessing granular control over your readers is arguably among The most important aspects of any email advertising program now.
Because highly personalized efforts Are Essential if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while many providers allow you to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they fulfill the Specified principles, and are automatically inserted or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice the way you can also blend Principles, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — which we will get into in a minute — and they have no value besides what you actually call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors collectively according to a common denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field information in separate columns… or may simply add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added to a form:
I will not go too much to the shape Things here because I have a whole section on that below, but this is the strategy I’d recommend if you wished to use this feature.
Again, once you’ve collected your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you know that this is a feature you can use.
Overall, it’s fair to state MailerLite has their subscriber Management and personalization features on point. Email Marketing Summit 2018
If you are not impressed with what you have seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a great base to work from if, for example the majority people, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They finally do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super fundamental, the form designer lets you To personalize everything from the kind style, subjects, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding additional fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess the way your form displays on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of this setup process is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good base to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, like before, you can perform the styling options to get it Matched with your branding.
Last, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you special coverage for that campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so You can see your readers interacted with your emails compared to another.
Reports for automations are also Accessible under the’Automations’ tab, though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than sufficient to fulfill their needs.
What is email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can’t be said for every email marketing software.
After establishing your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, adding a Delay, a bubble break, or an action, such as moving a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It is just much less effective…. yet.
Another matter of efficacy here is when generating new mails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your topic line which appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation block, which means you can find an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is really much quicker than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll likely find this a downgrade in functionality.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is one Kind of automation You won’t find in MailerLite, and that I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the webpages on your site.
This Sort of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Email Marketing Summit 2018
The Price of MailerLite is undoubtedly among those tools biggest Selling things, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it is still an wonderful option for anyone starting out.
And what about the premium programs?
It turns out, at around half the Cost of the competition on average, MailerLite is undoubtedly among the least expensive options available on the market. Plus, if you are willing to pay annually, you are also able to get a much better discount.
In fact, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the email advertising tools The (very crowded) industry in recent decades, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you From the comments. Email Marketing Summit 2018