Background Email Marketing Video Tutorial
If I asked you to name an email Marketing instrument, what would you say? Email Marketing Video Tutorial
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the same large players for the previous ten years. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be tearing MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Video Tutorial
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, website, Business, address, company size, list size and also the kind of material you intend to send.
Then, You Have to confirm your Website (or domain ).
This remains part of this acceptance process, and MailerLite will Simply ask which email is related to this domain so they could email you a confirmation link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a good match for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the attributes, but you won’t be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps aren’t perfect for getting started, it Does help prevent malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We will get to automations soon, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional options, most of these will follow The exact same step-by-step procedure of a standard effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among their pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Kinds of content to your email, such as videos, product columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to choose your classes or segments.
The tab also allows you To build segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Video Tutorial
Managing Your Clients
Having granular control over your subscribers is arguably one of The most essential aspects of any email advertising software now.
Because highly personalized campaigns are necessary if You are looking to increase clicks, opens, and, above all, your conversions.
And while most providers allow you to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they meet the Specified principles, and are automatically added or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can even blend Principles, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we’ll get into in a moment — and they have no value besides what you call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple contributors collectively according to a common denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as name, company, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field data in distinct columns… or may simply add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the form Things here since I have an entire section on that below, but this is the approach I’d recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field data from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their subscriber Management and personalization features on stage. Email Marketing Video Tutorial
If you are not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a fantastic foundation to work from if, like the majority people, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything in the kind style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own copy in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than just its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, such as adding extra fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on mobile by switching the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic base to work from and the editor is just as simple to use for this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can perform with the styling options to get it Matched with your own branding.
Finally, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you special coverage for this effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see your subscribers interacted to one another.
Reports for automations will also be Available under the’Automations’ tab, even though I found these to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than sufficient to meet their needs.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, adding a Postpone, a conditional split, or an act, such as moving a subscriber or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for moving Subscribers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is just not as efficient…. yet.
Another matter of efficiency here is when creating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your topic line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, so it’s possible to find an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it’s actually much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in functionality.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, also that I think that it’s very important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with the webpages on your site.
This Sort of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Email Marketing Video Tutorial
The Price of MailerLite is undoubtedly among those tools biggest Selling points, and let’s face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it’s still an wonderful alternative for those starting out.
And what about the premium plans?
It turns out, at approximately half of the Price of this competition on average, MailerLite is by far among the cheapest options available on the market. Plus, if you are willing to pay yearly, you can also get a much greater discount.
In Reality, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those email advertising tools to interrupt The (very crowded) industry in recent years, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the comments. Email Marketing Video Tutorial