Intro Email Marketing Vs Social Media Infographic
When I asked you to name an email Marketing tool, what would you say? Email Marketing Vs Social Media Infographic
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising continues to be Dominated by the same big players for the previous ten years. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Vs Social Media Infographic
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Business, address, company size, record size and even the kind of material you intend to send.
Then, you need to verify your Website (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is associated to this domain so they can email you a confirmation link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and ascertain whether you are a good match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, do not worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the option of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few additional choices, most of these will follow The same step-by-step process of a normal campaign.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Types of content to your email, including videos, product columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you can choose your groups or sections.
The tab also allows you To build segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Vs Social Media Infographic
Managing Your Clients
Having granular control over your readers is arguably among The most important facets of any email advertising program now.
Because highly personalized campaigns are necessary if You are looking to increase clicks, opens, and, above all, your own conversions.
And while many providers Permit You to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically added or removed so.
Here is what establishing a rule looks like:
Notice how you can even combine Principles, in addition to another rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — that we will get to in a minute — and they have no value aside from what you actually call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers collectively according to a frequent denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as name, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field data in separate columns… or can easily add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much to the form Stuff here since I have a whole section on this below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve collected your custom field information from fresh Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it’s fair to say MailerLite has their subscriber Management and personalization features on point. Email Marketing Vs Social Media Infographic
If you are not impressed by what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a fantastic base to work from if, for example the majority people, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than a few dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to display it on particular pages.
Despite beginning super fundamental, the form designer allows you To customize everything from the form style, subjects, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind also prevents users .
Last but certainly not least, you Can check the way your form screens on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic foundation to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched up with your own branding.
Last, you can choose the near Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for this effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see your subscribers interacted with your mails in relation to another.
Reports for automations are also Available under the’Automations’ tab, although I found to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available data more than enough to fulfill their demands.
What is email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can not be said for each and every email marketing software.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a conditional split, or an action, such as transferring a contributor or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It’s simply much less effective…. yet.
Another matter of efficiency here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, so you can get an idea of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will probably find that this downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s 1 Kind of automation You won’t find in MailerLite, also I think that it’s important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the pages on your site.
This Sort of behavioral targeting just isn’t accessible MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Email Marketing Vs Social Media Infographic
The Price of MailerLite is among those tools largest Selling things, and let’s face it, we all love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an amazing option for those starting out.
And what about the premium programs?
It ends up, at approximately half the Price of this competition generally, MailerLite is undoubtedly among the cheapest options on the market. Additionally, if you’re ready to pay annually, you can also get an even greater discount.
In Reality, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the very few email marketing tools The (very crowded) sector in the last couple of years, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the comments. Email Marketing Vs Social Media Infographic