Overview Extra Landing Page
Instapage is a software dedicated to helping you produce better landing pages. Extra Landing Page
The first thing that you need to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like the other great’s on the market, this software Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish webpages quickly
A clean user interface
Access to specialist stock images
But these are only a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and layouts to match your existing site or advertising materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be within the webpage. Using it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to drag your elements to, you can put them anywhere on the page you like.
As you drag your components to different areas, Instapage will display Guidelines that will help you space and align all components accordingly.
And, because using a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to be certain everything is optimized and placed so across all of the devices.
If need be, you can even edit your webpage directly from the cell view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I would take you Through the process of producing a landing page.
If you initially log in, you’ll find a listing of All of the landing pages You have created. If this is your first, obviously, you won’t have much to pull from here.
Rather, choose Create a Standard Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good path to go if you are designing a webpage especially for mobile use. These are made to load incredibly quickly, but you are going to get this option if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When You Decide to use an Instapage template, then you’ll be presented with All available templates.
That’s 194 options, to be precise.
To make it easier, it is possible to filter the templates by particular types Based on the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Extra Landing Page
Post Your Landing Page
When you are ready to publish your webpage, you have a couple choices.
You can print it to:
A Customized domain
A demo page
A custom domain name is pretty self-explanatory. Just enter in the domain name You would love to publish to. But remember, that one does need a modest technical know-how. Fortunately, Instapage comprises a video to walk you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook webpage, and it’ll publish.
Or, If You Would like a full demo of your page until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few added features that assist separate from Another applications on the market.
Instablocks — those are useful for times when you need to create multiple landing pages, but don’t wish to modify the fashion of the page. Rather than recreating your entire page, it will save your components for you to be reused. You will have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics feature that provides you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the webpage. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to examine different components of your page, it is possible to split test utilizing Instapage. Just duplicate your primary copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others will see the variant. Info about how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage Is It allows you to install Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to monitor in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you page is pushed Live, you’ll find details about your page’s conversion rate based on the goals you establish.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the traffic split between the two test versions here.
You will also find a section that gathers information on the leads each Page has collected.
Obviously, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these regions:
The big one: price. Instapage is more expensive than many of its competitors
Advanced features only available with more expensive plans
may have additional analytics, such as top performing webpages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Excellent customer support and help features
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
Generally, most will benefit in the Optimizer plan.
While you can eliminate the Fundamental Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed in the future.
Overall, Instapage is a Fantastic option for People Who need to put Jointly fast, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its extra features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help direct your production and plan, and conversion target tracking will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. Extra Landing Page