Introduction Fluent Email Marketing
If I asked you to name an email Marketing instrument, what could you say? Fluent Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing continues to be Dominated by the same big players for the previous decade. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Fluent Email Marketing
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, website, Business, address, business size, record size and also the type of content you intend to send.
Then, You Have to verify your Site (or domain ).
This is still part of the approval process, and MailerLite will Simply inquire which email is related to this domain in order that they can email you a verification link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you’re a fantastic fit for their service.
(Quite simply, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to create campaigns and play with the features, but you will not have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, do not worry.)
But whether it is a new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few added options, most of these will follow The same step-by-step process of a standard effort.
So let’s walk you through it.
Once you click to create your campaign, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of the pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include distinct Types of articles to your email, including videos, merchandise columns, and social links.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your classes or segments.
The advanced tab also allows one To develop segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Fluent Email Marketing
Handling Your Subscribers
Possessing granular control over your readers is arguably one of The most important facets of any email marketing software now.
Because highly personalized efforts are necessary if You are searching to increase opens, clicks, and, most importantly, your own conversions.
And while most providers Permit You to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically inserted or eliminated accordingly.
Here is what establishing a rule looks like:
Notice the way you can also combine Principles, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we’ll get to in a moment — and they have no value besides what you call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite offers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors collectively according to a common denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as name, company, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in distinct columns… or may easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much to the shape Things here because I have a whole section on this below, but this is the approach I’d recommend if you wished to use this feature.
Again, once you’ve gathered your custom field data from fresh Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important that you understand that this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Direction and personalization features on point. Fluent Email Marketing
If you’re not impressed by what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a great foundation to work from if, like the majority of us, you do not have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the form style, fields, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That can replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can assess the way your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic foundation to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched up with your own branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you special coverage for that effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see how your subscribers interacted to another.
Reports for automations are Available under the’Automations’ tab, even though I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to fulfill their demands.
What is email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can’t be said for each and every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, including a Postpone, a bubble break, or an action, like transferring a contributor or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s just much less effective…. yet.
Another question of efficacy here is when creating new mails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to put in your subject line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending options.
Finally, your email will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, which means it’s possible to get an idea of what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in performance.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s one Kind of automation You won’t find in MailerLite, also I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with all the webpages on your website.
This kind of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Fluent Email Marketing
The cost of MailerLite is one of those tools largest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it’s still an wonderful alternative for those starting out.
And what about the top programs?
It turns out, at approximately half the Cost of this rivalry on average, MailerLite is by far among the least expensive options available on the market. Plus, if you are willing to pay yearly, you are also able to get an even better discount.
In Reality, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is one of the email marketing tools to interrupt The (very crowded) industry in the last couple of years, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you From the comments. Fluent Email Marketing