Introduction Free Email Marketing List Download
If I asked you to name an email Marketing tool, what could you say? Free Email Marketing List Download
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising has been Dominated by the same large players for the previous decade. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be tearing MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Free Email Marketing List Download
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Business, address, business size, list size and even the kind of content you plan to send.
Then, you need to verify your Site (or domain ).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is related to this domain in order that they can email you a confirmation link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you’re a good fit for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and play with the features, but you won’t be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t ideal for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email advertising.
(We’ll get to automations shortly, do not worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the choice of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few added choices, most of these will follow Exactly the same step-by-step procedure of a standard campaign.
So let’s walk you through it.
Once you click to create your campaign, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of their pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Types of articles to your email, such as videos, product columns, and social connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you are able to select your groups or sections.
The tab also allows you To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Free Email Marketing List Download
Handling Your Clients
Having granular control over your readers is arguably among The most important facets of any email advertising software today.
Because highly personalized efforts are necessary if You are searching to increase clicks, opens, and, above all, your own conversions.
And while most providers Permit You to”tag” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they meet the Specified rules, and will be automatically added or removed so.
Here’s what establishing a rule looks like:
Notice how you can even blend Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or via an Automation rule — which we will get into in a minute — and they have no value aside from what you call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite offers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors collectively based on a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as name, company, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field data in separate columns… or can simply add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the form Things here because I have an entire section on this below, but this is the strategy I’d recommend if you wished to use this attribute.
Again, once you’ve collected your custom field information from fresh Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important to understand this is a feature you can use.
Overall, it’s fair to state MailerLite has their contributor Management and personalization features on stage. Free Email Marketing List Download
If you’re not impressed by what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a fantastic base to work from if, for example most people, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They ultimately do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super basic, the form designer lets you To personalize everything from the form style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, such as adding additional fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That will replace the embedded form also prevents users .
Last but certainly not least, you Can assess how your form displays on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic base to work from and the editor is just as simple to use with this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can perform the styling options to get it Matched up with your own branding.
Finally, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you specific reporting for that effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see how your readers interacted with your emails in relation to one another.
Reports for automations are Accessible under the’Automations’ tab, though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to meet their demands.
What’s email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can’t be said for each and every email advertising software.
After establishing your trigger, you can Start adding steps to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an act, such as moving a contributor or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed if they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It is simply much less efficient…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending options.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, so it’s possible to find an concept of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s really much quicker than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find that this downgrade in functionality.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s one Kind of automation You will not find in MailerLite, and that I think it’s very important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with the pages on your site.
This kind of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Free Email Marketing List Download
The Price of MailerLite is one of those tools biggest Selling things, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an wonderful option for anyone starting out.
And what about the top plans?
It ends up, at approximately half the Cost of this rivalry on average, MailerLite is by far among the least expensive options on the market. Additionally, if you’re willing to pay annually, you can also get a much greater discount.
In Reality, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among the email marketing tools to interrupt The (very crowded) sector in the last couple of years, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the comments. Free Email Marketing List Download