Background Free Email Marketing Review
If I asked you to name an email Marketing instrument, what could you say? Free Email Marketing Review
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing has been Dominated by the identical big players for the previous decade. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be ripping MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Free Email Marketing Review
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, site, Industry, address, company size, record size and even the type of material you plan to send.
Then, You Have to confirm your Website (or domain ).
This remains part of the acceptance process, and MailerLite will Simply ask which email is associated to this domain in order that they can email you a verification link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a fantastic fit for their service.
(Quite simply, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and perform with the attributes, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t perfect for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We’ll get to automations shortly, don’t worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the option of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Aside from a few added options, most of these will follow Exactly the exact same step-by-step procedure of a normal effort.
So let’s walk you through it.
Once you click to create your campaign, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among the pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is a little on the low side, however, the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Kinds of content to your email, such as videos, product columns, and social connections.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to select your classes or segments.
The tab also allows you To develop segment-like rules , in the event your targeting is not quite right.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Free Email Marketing Review
Handling Your Clients
Possessing granular control over your readers is arguably one of The most important aspects of any email advertising software today.
Because highly personalized efforts are necessary if You’re looking to increase opens, clicks, and, above all, your own conversions.
And while many providers allow you to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they meet the Specified principles, and will be automatically inserted or removed accordingly.
Here is what setting up a rule looks like:
Notice how you can even blend Principles, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — which we will get to in a moment — and they have no value besides what you actually call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers together according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field information in separate columns… or can simply add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much into the shape Things here since I have a whole section on this below, but this is the approach I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field data from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on point. Free Email Marketing Review
If you’re not impressed with what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great base to work from if, for example most of us, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to show it on particular pages.
Despite starting off super basic, the form designer lets you To customize everything from the form style, fields, background, title, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your copy in real-time.
It would have been nice to have Some templates here, but as you know, there is more to a form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, That will replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of this setup Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic base to work from and the editor is just as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, as before, you can perform the styling options to get it Matched with your own branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you special reporting for that campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, you can click into different areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see how your subscribers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, even although I found these to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than enough to fulfill their demands.
What is email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for every email advertising software.
After establishing your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, including a Delay, a conditional split, or an action, like transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for moving Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It is simply much less efficient…. yet.
Another matter of efficiency here is when creating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending options.
Ultimately, your email will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, which means you can find an idea about what it contains at a glance.
While this process may seem like A grind on paper, it is actually much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll probably find this a downgrade in performance.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s one type of automation You won’t find in MailerLite, also that I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with all the pages on your website.
This Sort of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Free Email Marketing Review
The Price of MailerLite is among the tools largest Selling points, and let’s face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it’s still an wonderful alternative for anyone starting out.
And what about the top programs?
It ends up, at around half of the Price of this rivalry generally, MailerLite is by far among the cheapest options available on the market. Plus, if you’re ready to pay annually, you are also able to get an even greater discount.
In Reality, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of the very few email marketing tools to interrupt The (very crowded) sector in recent decades, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Free Email Marketing Review