Introduction Free Email Server Software

Email marketing is indeed crucial For any small company to get right. Free Email Server Software

And for good reason. Implemented Correctly, it will surely become the main tool in your business for creating relationships and creating sales.

In accordance with Capterra, the Average yield on $1 spent on email marketing is $44.25!

This is why you should take your Time and invest in a good email marketing program for your business.

If you are a blogger, the Consensus autoresponder of selection used to be Aweber or MailChimp. Subscribe to some email list, and there was a good chance they were using one of the two.

For a long time, the standard Characteristic collection of Aweber worked perfectly fine. All entrepreneurs needed it to perform was send emails out and incorporate with their favourite tools like LeadPages and Click Funnels.

Nowadays however, email marketing automation has Become more and more important.

By Way of Example, Infusionsoft used To be the go-to service for unsigned bloggers and companies wanting more innovative email automation capabilities.

The Issue with Infusionsoft Though is the fact that it’s a hugely complicated system to find out. Couple that with a hefty price tag along with an initial setup cost put it out of reach for most bloggers.

But things are changing for the Better and ConvertKit has emerged as one of the very popular email services which can offer marketing automations without the huge price.

ConvertKit Disadvantages

– Can not create super innovative advertising automations.

– Limited customization of forms.

– Difficult to use email templates.

– Divide testing restricted to subject lines just.

– Doesn’t work well for live webinars or events.

– No free trial.

ConvertKit Benefits

– Slick, intuitive interface.

– Works great with incorporating content upgrades to your website.

– Tag-based (versus listing based like MailChimp)

– Really nice visual automation editor.

– They do not charge you for duplicate subscribers.

– Can add conditional content using tags in emails.

– Easily auto darkening broadcasts into un-opens.

– Automatic double paned for lead magnets.

– 365 days a year, 24 hours per day support via live chat and email.

– A good number of integrations.

– Really wonderful reporting.

– Constantly being updated with new features.

Click here to start your free trial of ConvertKit.

Description of ConvertKit

ConvertKit is an email Service provider that’s specifically marketed towards bloggers, podcasters, and other companies who are building crowds.

It had been started by Nathan Barry who had been a fan ofbeing a regular reader of the blog.

For a brief moment, it was Rebranded to Seva, till they reverted back into ConvertKit.

What is interesting about ConvertKit is how transparent Nathan is about the entire process of accepting ConvertKit from scratch to making $30k a month at 2015. In 2018, they have 19,500 active clients and carrying over $1 million per month.

We’re essentially getting a front Row chair on his trip to creating a successful SaaS product. It’s pretty cool since we get to see about both the highs and the lows.

Even in the Event That You don’t Wind up using ConvertKit, his blog posts are always fascinating and I recommend giving Nathan a followup.Free Email Server Software

What isn’t So good about ConvertKit

Poor Part #1: Restricted set of triggers/actions for innovative automations

Here are the causes available on ConvertKit.

Compare this with ActiveCampaign.

This means you can’t really build The same type of complex automations you can in ActiveCampaign or Drip.

You also won’t receive advanced Attributes in ConvertKit such as page tracking and lead scoring.

And that I miss having listing management Activities like unsubscribing people so that you can do routine list hygiene.

Bad Part #2: Limited A/B Testing

A/B testing is a very important Attribute to have for any email service. Doing this regularly will help you better your open and conversion rates.

ConvertKit Permits You to divide Test your subject lines such as this:

Which is useful, for sure.

But there’s no way to split test For things like delivery period, email body content, or automations.

Poor Part #3: Not a ton of customization choices for forms and templates

I do like the types which ConvertKit provides. They’re clean and nice.

But the kind editor is quite Restricted. Besides color, there is not much you can alter. By way of example, there’s no way to change the font for any one of the text.

Unless you are willing to add in Your own CSS.

This is not a big deal for me, as I use Thrive Leads for my forms. However, for folks who do not use a third party tool, the absence of customization might be a problem.

Poor Part #4: No email templates

I do not personally send out email Newsletter type emails, so this is not that big a deal to me.

But I know some companies do need This, which is why MailChimp remains common.

ConvertKit has a few email Templates, but the process of using them is quite tedious. You’ll need to muck around with HTML and CSS which not everyone wants to perform.

So you will want to look elsewhere If this is what you need.

Some of The Best Attributes

Cool Feature #1: Seamless Visual Automation Editor

I really like the ConvertKit’s Visual automation editor. It’s a joy to use, especially when you compare it to some of the additional automation editors out there.

That is because ConvertKit makes Editing every step in your automation workflow easy.

Let us say one of the steps in Your automation is sending an email. With other services, editing the email will take you from this automation editor and into a separate email editor page. This may cause you to lose context of what you’re doing.

With ConvertKit, everything is Done inside the automation editor itself. So clicking on an email step will allow you to edit it inline. And it is also possible to edit your types in precisely the exact same way.

It is a Fantastic experience and it Sets other automation editors to shame.

Cool Feature #2: Straightforward Segmentation within mails

Another useful feature is ConvertKit’s ability to segment individual mails with conditional tags.

So let’s say you wanted to create One email to a list, however, add a bonus coupon to your VIP clients. You can do this in ConvertKit such as this:

Pretty cool, right?

The syntax might look somewhat Strange to non-techies and you might have difficulty remembering what to type if you proceed to use it.

To help with this, you can click On the Personalize menu in the editor toolbar and click on the Subscriber’s labels menu item. ConvertKit will then add the appropriate code snippet template directly into your email.

All you need to do is change to Your tag, and update the content for the two branches.

Cool Characteristic #3: Automobile resend broadcasts to un-opens

Each time you send out a Broadcast email, a certain proportion of people will not open it. Hubspot says marketing and advertising emails just get 25% email open rates.

Perhaps you didn’t write a good Headline, or they were too busy at the opportunity to take a look.

ConvertKit has a fantastic feature Where you can resend your air to the men and women who didn’t open it the first time.

This is available in stats page, Where you will see a button called Resend to Unopens.

Pressing It’s Going to Permit You to Re-send your email again, where you can make modifications to your Subject Line if you wish.

I love this because you can Maximize the eyeballs you receive for every single broadcast you ship out.

Cool Feature #4: Lead Magnet Double Opt-in

There are debates everywhere About whether you should use double breasted vs individual opt-in.

The main reason why you want Double opt-in is that it is going to enhance your email listing quality. But the main argument against is the excess step will damage your conversions.

All this is accurate.

However, if you’re using lead Magnets, subsequently ConvertKit can handle dual opt-in for you automatically like this.

After the user clicks the downloading Button to acquire their lead magnetthey are automatically chosen. So you have the best of both worlds! Free Email Server Software

Click here to start your free trial of ConvertKit.

Details of ConvertKit

ConvertKit consists of 5 major building blocks. Let’s take a quick look at each.

Forms

Forms are how you get subscribers Into your accounts. ConvertKit allows you to produce both forms and landing pages.

Forms can be embedded on any webpage Of your site, or via a typical modal popup. Landing pages are its own dedicated page hosted on ConvertKit’s servers or your own site with a WordPress plugin.

There are 3 main styles to choose From for regular forms. Full, Minimal, and Clean.

As Stated above, the kind Editor does not provide you many customization options, even though the built-in styles do have a nice clean look to them.

Landing pages also just have 3 Styles to select from and the exact same limited customization options.

Automations

To tie everything together, let’s Discuss ConvertKit’s automations.

In ConvertKit, subscribers can Input an automation in 4 distinct ways.

Throughout a form, getting labeled, Having a custom field upgraded, or from a buy.

From there, you can add an occasion, Action or Condition.

Actions would be the easiest to understand. The most common actions are incorporating a contributor to one of your email sequences, remove or add a tag, setting a customized area, or introducing a delay.

Requirements Allow You to branch your Automation based on a tag or custom area.

So you could use branching to Have your VIP clients go down one path and your non-VIPs go right down a separate path like this:

Last, you have Occasions, which pull your subscriber Forward to another step in the automation once an event happens.

Let’s say one of your readers Is on day 2 of the 5 part email arrangement, which is trying to make them buy your product.

You can add an event to your Automation utilizing the Insert tag occasion. If on day two, the subscriber buys your product (and you label them as a client ), it will pull them from the present email order they had been in.

Which is handy because you won’t Invite them together with the last 3 emails in your sequence (by asking them to purchase ) since they’re presently a client of yours.

ConvertKit’s automation editor is Extremely fast and easy to use. As stated previously, I love the capability to seamlessly edit emails and forms right within the editor .

It makes for a much greater Expertise when creating new automations.

Broadcasts

Sending one-off emails in ConvertKit is simple.

Since there are no lists in ConvertKit, whenever you send a broadcast email you’ll want to use their filter mechanism to target who you will be sending your broadcast to.

You’ll most often use the Subscribed to filter at which you Can segment your air to certain forms, tags, strings or products.

The email editor is just your Standard HTML email editor, with a few extra choices. Click on the A/B button near the subject line and you can start a split test between a couple different headlines.

The customization button may be Used to enter in merge tags to your email or to use the in-email tag segmentation I spoke about above.{ Free Email Server Software

Sequences

Sequences are where you can Create autoresponders, a series of emails that get sent to your subscribers in a predefined calendar of your own choice.

On the left, you’ll notice all of the Emails in your series and when they’ll be routed out. You can drag emails around on the left to rapidly change the order they’re sent.

On the right, you’ll see the same Email editor since you get for Broadcasts. So the same characteristics apply, except you can not split test subject lines here.

Subscribers

Unlike MailChimp or Aweber, ConvertKit is label rather than record predicated. This usually means you have one database of subscribers in your ConvertKit account.

To group subscribers together, You can use tags or make sections. With segments, you can do things like developing a group of connections that subscribed before a certain date.

Or group subscribers by location Or any custom field you make.

ConvertKit also lets you drill Down into any particular subscriber you have. You can see things such as what sequences they’re on, what emails you have sent , and if you’re doing e-commerce, what products they have purchased from you.

What Happens Is there to understand?

How is Their support?

ConvertKit’s service is great from My experience. While there’s no phone support like Aweber has, they offer email and live chat 365 days a year, 24 hours a day.

Email response time ranges from 2-3 hours in my experience. But live chat is usually pretty responsive.

Can they Have an active community?

They have a Facebook group Known as The ConvertKit Family. It currently has 6k members and averages approximately 6 articles each day.

It’s a good place to Receive your Questions answered by other ConvertKit users.

What Integrations do they provide?

ConvertKit has a ton of third-party integrations. I currently count 86 at the time of this review, including with tools like LeadPages, ClickFunnels, SamCart, and Shopify.

You can find the Complete list Of ConvertKit integrations here.

How Great is ConvertKit for lead magnets?

ConvertKit is amazing for lead magnets. Not only can it host your guide magnets to you, the automatic double breasted is a fantastic feature.

How Great is ConvertKit for eCommerce?

ConvertKit is getting quite a bit better when it comes to eCommerce. They just launched a brand new feature that’s going to permit you to track every purchase made by a subscriber.

What makes this cool is that you Can then begin automations based on a purchase.

It’s only working together with Shopify and Teachable at The moment, but that has a great deal of potential when they get things working with all e-commerce integrations.

Can it Handle live webinars or events?

To Manage live events and Webinars, you have to be able to send emails out at a particular date and time. It is normal for webinars to send out multiple emails at specific times before it begins, for example 24 hours before, 8 hours before, 10 minutes earlier, etc..

ConvertKit can handle live events And webinars through broadcasts only. Which isn’t very suitable because then you have to schedule all of your emails manually.

It’d be preferable if ConvertKit gave you a way to send emails at a particular time and date. But that’s currently impossible through sequences or automations.

Do they Have an affiliate program?

Yes, ConvertKit offers the Standard recurring commissions as part of its affiliate program. The affiliate program can be hosted on Ambassador.

Alexis is the affiliate Director, and she really does a wonderful job of keeping you updated about the numerous promotions they are running.

Who’s Switching over to ConvertKit?

ConvertKit has been rising by Leaps and bounds, and I am studying about people switching to ConvertKit every day.

Listed below are a Couple of examples of Bloggers that have switched to ConvertKit in their old email support:

– Why I Switched To ConvertKit: The Unofficial Definitive Review

– Why I Switched From Aweber To ConvertKit

– 10 Reasons Why I Switched From Aweber into ConvertKit

ConvertKit Vs MailChimp

MailChimp includes a few Things going for it versus ConvertKit. It’s cheaper, and it has better email templates.

But for everything else, ConvertKit definitely wins out. Especially once you compare MailChimp’s crappy automation editor versus the amazing ConvertKit one.

Plus ConvertKit has tags that Gives you better flexibility for segmenting your subscribers. MailChimp is extremely much lacking there.

ConvertKit Vs Aweber

The only reason I’d Recommend Aweber versus ConvertKit is if you are purely performing affiliate marketing/CPA offers. Then, it may be harder to get acceptance on ConvertKit, and Aweber will be your best bet.

Aweber is also marginally cheaper Compared to ConvertKit.

Otherwise, ConvertKit is better Than Aweber at pretty much everything else, including automations.

ConvertKit Vs ActiveCampaign

This is a much tougher comparison. ActiveCampaign is a great email marketing software, with a lot of features for power users. You can do more with its automations, and it’s better split testing capabilities.

Price wise, it’s cheaper than ConvertKit at reduced subscriber levels, but it gets more expensive as you include an increasing number of contacts.

But ConvertKit is easier to use, Using a nicer and crisper interface.

That one you should pick depends On your business needs. Do you want something that just works for regular email marketing activities, without a ton of effort? Afterward ConvertKit could make a great choice.

But if you need more sophisticated or Complex automations, then ActiveCampaign is the better way to go.

Pricing

ConvertKit’s uses the Exact Same tiered Pricing model as most other email services perform. So the price goes up the more subscribers you have.

When compared to its rivals, ConvertKit’s pricing comes out at the middle of the bunch at lower subscriber levels.

However, as you get beyond 10,000 Subscribers and beyond, ConvertKit really doesn’t jump up as much in price as some of the rest.

Prices below are in case you pay Monthly, but if you pre-pay yearly, you get 2 months of service free.

ConvertKit does not normally Provide a free trial. But occasionally for promotions that are different, you may notice them promoting a 30-day free trial.

I have never seen any ConvertKit Discounts either. They do provide a wonderful 30-day money-back guarantee, nevertheless. Free Email Server Software

Conclusion

When I initially wrote this ConvertKit review, it had been an up and coming email advertising service.

But three years later, ConvertKit Has firmly established itself as one of the major players in the email marketing space.

Marketing automation is the Future for email. It can help you target your customers better, resulting in higher conversion and earnings.

What ConvertKit does is create Marketing automations truly accessible to non-techie people. Additionally, it offers you with a headache-free user experience.

While it may not be the Most powerful email marketing software out there, it does not aim to be. You need to know it is an email service that’s targeted towards bloggers and other content creators.

Just make sure you know its Limits, and decide whether you are ok with it.

If You’re, then I highly Recommend you give ConvertKit a try.

Click here to Start Your Convertkit Free Trial. Free Email Server Software

Click here to begin your free trial of ConvertKit.