Intro Free Mass Email Marketing
If I asked you to name an email Marketing instrument, what would you say? Free Mass Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing continues to be Dominated by the identical big players for the previous decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I will be tearing MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Free Mass Email Marketing
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, site, Business, address, company size, record size and even the kind of material you intend to send.
Then, You Have to verify your Website (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is related to this domain so they could email you a verification link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you’re a good fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and play with the features, but you won’t be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We’ll get to automations soon, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of changing the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few additional choices, the Majority of these will follow The exact same step-by-step procedure of a standard campaign.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the designs are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include distinct Kinds of articles to your email, including videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to select your groups or segments.
The advanced tab also allows one To develop segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Free Mass Email Marketing
Managing Your Clients
Having granular control over your subscribers is arguably among The most important aspects of any email marketing program today.
Because highly personalized campaigns are necessary if You’re looking to increase clicks, opens, and, most importantly, your own conversions.
And while most providers allow you to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they fulfill the Specified principles, and are automatically inserted or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice how you can also blend Rules, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — which we’ll get to in a minute — and they don’t have any value aside from what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors collectively based on a frequent denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, company, and nation.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field information in distinct columns… or can simply add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much to the form Stuff here since I have an entire section on this below, but this is the approach I’d recommend if you wished to use this attribute.
Again, once you’ve collected your custom field information from new Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important that you know this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their subscriber Management and personalization features on stage. Free Mass Email Marketing
If you are not impressed by what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a great foundation to work from if, for example the majority of us, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super basic, the form designer lets you To customize everything in the kind style, fields, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on mobile by shifting the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good base to work from and the editor is at least as simple to use for this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, as before, you can play the styling options to get it Matched up with your own branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you specific reporting for that campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted to another.
Reports for automations are also Available under the’Automations’ tab, even although I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than enough to fulfill their demands.
What’s email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can not be said for each and every email marketing program.
After setting your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, adding a Postpone, a bubble break, or an act, such as transferring a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for transferring Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various classes that trigger new automation workflows. It’s just much less effective…. yet.
Another matter of efficacy here is when creating new mails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, so you can find an concept of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s actually much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll probably find that this downgrade in functionality.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s 1 Kind of automation You won’t find in MailerLite, also that I think that it’s important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with all the pages on your website.
This kind of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Free Mass Email Marketing
The Price of MailerLite is no doubt among those tools largest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it’s still an amazing option for anyone starting out.
And what about the premium programs?
It turns out, at approximately half the Price of the rivalry generally, MailerLite is by far one of the cheapest options on the industry. Plus, if you are ready to pay yearly, you can also get an even greater discount.
In Reality, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among the very few marketing tools to disrupt The (very crowded) industry in the last couple of years, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the comments. Free Mass Email Marketing