Background Godaddy Express Email Marketing
When I asked you to name an email Marketing instrument, what would you say? Godaddy Express Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising continues to be Dominated by the same large players for the previous decade. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Godaddy Express Email Marketing
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, website, Business, address, company size, record size and even the type of content you plan to send.
Then, You Have to verify your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is associated to this domain so they can email you a verification link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you’re a fantastic fit for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and perform with the attributes, but you will not have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures are not perfect for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations soon, don’t worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the option of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few added options, most of these will follow Exactly the exact same step-by-step process of a normal campaign.
So let’s walk you through it.
Once you click to create your effort, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among their pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Kinds of articles to your email, including videos, product columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can select your groups or segments.
The advanced tab also allows one To develop segment-like rules , in the event your targeting is not quite right.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Godaddy Express Email Marketing
Managing Your Clients
Having granular control over your subscribers is arguably among The most essential aspects of any email marketing program today.
Because highly personalized efforts are necessary if You are looking to increase clicks, opens, and, above all, your conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they meet the Specified principles, and will be automatically inserted or removed so.
Here is what establishing a rule looks like:
Notice the way you can also combine Principles, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — that we’ll get into in a minute — and they don’t have any value besides what you actually call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite offers a hand in case you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors together based on a frequent denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field information in distinct columns… or may easily add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the shape Things here because I have a whole section on this below, but this is the approach I would recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field data from fresh Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important to understand this is a feature you may use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on point. Godaddy Express Email Marketing
If you are not impressed with what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a fantastic foundation to work from if, for example the majority people, you do not have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than a few dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to show it on particular pages.
Despite beginning super basic, the form designer allows you To customize everything in the form style, subjects, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding additional fields and setting a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can check the way your form screens on cellular by shifting the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good base to work from and the editor is at least as simple to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have both.
That is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations are Available under the’Automations’ tab, though I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than sufficient to fulfill their demands.
What’s email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can not be said for every email marketing program.
After setting your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a conditional split, or an act, such as moving a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It’s just not as effective…. yet.
Another question of efficiency here is when creating new mails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your topic line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Finally, your email will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, so you can get an idea about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s really much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you will likely find this a downgrade in performance.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, also that I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with the webpages on your site.
This Sort of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Godaddy Express Email Marketing
The cost of MailerLite is among those tools biggest Selling points, and let us face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it’s still an amazing alternative for anyone starting out.
And what about the premium programs?
It turns out, at approximately half of the Cost of the rivalry generally, MailerLite is by far among the least expensive options on the market. Plus, if you’re willing to pay yearly, you can also get a much better discount.
In Reality, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those few email advertising tools The (very crowded) industry in recent decades, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the comments. Godaddy Express Email Marketing