Introduction Good Landing Page
Instapage is a program dedicated to helping you create better landing pages. Good Landing Page
The first thing that you need to know is that it’s 100 percent Devoted to landing Landing and pages pages only.
Like the other good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive pages
Publish pages quickly
A clean user interface
accessibility to professional stock images
But those are only a few of the highlights. Let us dig into what makes Instapage so great at what it does.
Once you’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and designs to match your existing site or advertising materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be within the webpage. With it, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to haul your elements to, you can place them anywhere on the page you like.
As you drag your components to different places, Instapage will display Guidelines to assist you distance and align all components so.
And, because using a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to be certain everything is optimized and placed accordingly across all of the devices.
If need be, you could also edit your page straight from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the procedure of producing a landing page.
When you initially log in, you’ll find a listing of all the landing pages You have created. If this is your first, naturally, you won’t have much to pull out of here.
Instead, select Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic path to go if you’re designing a page especially for mobile usage. All these are designed to load incredibly fast, but you’ll get this choice if you’re signed up for the Enterprise plan.
For our purposes, we are going with a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 choices, to be exact.
To make it easier, it is possible to filter the templates by particular types Depending upon the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and thank you page. Good Landing Page
Publish Your Landing Page
When you are ready to print your webpage, you have a few choices.
You can print it to:
A custom domain name
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain You would like to print to. But beware, this one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook webpage, and it will publish.
Or, If You Would like a Complete demo of your page until it goes live, publish it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few added features that help separate from Another applications out there.
Instablocks — these are handy for times when you have to create multiple landing pages, but don’t want to modify the style of the page. Rather than recreating your entire webpage, it will save your components for you to be reused. You’ll have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics feature that gives you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Note: heatmaps are only available with the Optimizer plan
A/B testing — In case you would like to examine unique components of your page, you can divide test utilizing Instapage. Just copy your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control variant and others will observe the variation. Info on how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The neat thing about Instapage Is It Permits You to install Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set specific goals to track in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you will discover details about your page’s conversion rate depending on the goals you set.
That is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the visitors split between the two test variations here.
You’ll also find a section that collects information on the prospects each Page has accumulated.
Obviously, Instapage is not without its defects, and it falls a bit short Of its competitors in these areas:
The big one: price. Instapage is more expensive than many of its competitors
Advanced features only available with costlier plans
Could have additional information, such as high performing webpages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Excellent customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit in the Optimizer plan.
While you can get away with the basic Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a Fantastic option for those who need to place Together quick, professional landing pages.
It provides high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your creation and plan, and conversion target monitoring will inform you if you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. Good Landing Page