Overview Great Landing Pages
Instapage is a program dedicated to helping you produce better landing pages. Great Landing Pages
The first thing you need to know is that it’s 100% Devoted to landing Pages and landing pages only.
Like the other good’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive pages
Publish pages quickly
A fresh user interface
accessibility to specialist stock images
But those are just a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best about, and with it you can adjust the fonts, colors, and layouts to match your current site or marketing materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be inside the page. With it, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to drag your components to, you can put them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will display Guidelines to assist you distance and align all elements accordingly.
And, because using a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized so across all of the devices.
If need be, you can even edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
If you initially log in, you’ll find a listing of all the landing pages You have created. If this is the first, naturally, you won’t have a lot to pull from here.
Instead, choose Create a Normal Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and may be a Fantastic route to go if you’re designing a webpage specifically for mobile use. These are designed to load incredibly fast, but you are going to find this choice if you’re signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, then you’ll be presented with All accessible templates.
That is 194 choices, to be exact.
To make it easier, it is possible to filter out the templates by specific types Depending upon the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. Great Landing Pages
Post Your Landing Page
When you are ready to print your webpage, you have a few choices.
You can publish it to:
A Customized domain
A demo page
A custom domain name is really self-explanatory. Just enter in the domain You’d love to print to. But beware, this one does require a modest technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it will publish.
Or, If You Would like a full demo of your webpage before it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage Includes a few additional features that assist separate from The other software out there.
Instablocks — those are handy for times when you have to create multiple landing pages, but do not want to modify the fashion of the page. Rather than recreating your entire webpage, it is going to save your components for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really cool analytics attribute that gives you insight to how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the webpage. Notice: heatmaps are only available with the Optimizer program
A/B testing — If you want to test different elements of your page, it is possible to divide test utilizing Instapage. Just copy your main copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control variant and others are going to see the variant. Information on how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Of course, no top marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The cool thing about Instapage Is It allows you to set up Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals segment, you can set specific goals to track in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you page is pushed Live, you’ll discover details about your page’s conversion rate based on the goals you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between both test variations here.
You’ll also find a section that gathers information on the leads each Page has collected.
Obviously, Instapage isn’t without its flaws, and it falls a bit short Of its rivals in these areas:
The big one: price. Instapage is more expensive than many of its competitors
Advanced features only available with more expensive plans
may have additional information, such as top performing webpages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Great customer support and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit in the Optimizer plan.
While you can get away with the Fundamental Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed in the future.
Overall, Instapage is a great option for People Who need to place Together quick, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your production and strategy, and conversion target tracking will let you know if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Great Landing Pages